Chapter 3: Cola Wars Question #1: In the new Coke fiasco‚ how could Coca-Cola ’s marketing research have been improved? To determine how the marketing research could have been improved‚ let us first define the end result. Ultimately‚ consumers felt almost betrayed that Coca-Cola scratched their flagship product‚ Coke‚ for a newer‚ updated flavor. Coca-Cola ’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year
Premium Marketing Coca-Cola Cola
The old Spice case PART 1 Product positioning: it is the perception in consumers’ minds of the nature of a company and its products relative to competitors. It has to do with quality‚ prices‚ distribution‚ image and marketing communication. In the old spice case‚ they use a well-known spokesperson to market their product. I this case he conveys to women telling them that their man should stop using old lady scented body wash and switch to Spice and they will look like him and probably smell like
Premium Viral video Social media Masculinity
Company case : Southwest Airlines – Waging War in Philly 1. How do Southwest’s marketing objectives and its marketing mix strategy affect its pricing decisions? Answer : Operating under an intensely competitive environment ‚ Southwest Airlines carefully projects its image so customers can differentiate its product form its competitors .. To successfully secure its market position ‚ Southwest needs to be extremely Cost-efficient ‚Southwest has a well defined business model that uses single
Premium Southwest Airlines Airline Customer service
a recent case of marketing myopia TUESDAY‚ AUGUST 31‚ 2010 Brand Update : Can Ambassador be saved ? Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage brand. Both the brand and company is in deep crisis with HM posting losses of Rs 43 crore last year and its networth declining by about 50%. The company plans to relaunch the Amby in a new look and is planning to entrust a design house with the task. The
Premium Brand Marketing Brand management
I. STATEMENT OF THE PROBLEM Longevity Healthcare Systems‚ Inc is an institution that provides services such as basic (nursing home) health care‚ rehabilitation therapy‚ Alzheimer’s care‚ institutional pharmacy services‚ sub-acute care and home health care. Longevity has four health care areas; Nursing Care‚ Subacute care‚ Rehabilitation services and Institutional pharmacy. The business emerged when Kathryn Hamilton‚ in 1972‚ was searching for a nursing home for her mother. Kathryn together with
Premium Nursing home Centers for Medicare and Medicaid Services Healthcare
ASSIGNMENT COVER SHEET Please note that assignments will not be accepted after 8pm. Student ID: 11470577 Family name: Karki Given names: Nishan Subject name: System Analysis. Subject code: ITC211 Lecturer: PHILIPS KHAZINS Assignment No: 1 PENALTY ON LATE ASSIGNMENTS Penalty for late submission of assignment without obtaining lecturer’s approval for an extension will be 10% deduction per day‚ including weekends‚ of the maximum marks allocated for the assignment‚ ie 1
Premium Risk Movie theater Operational risk
Gagnon and Mr. Curtis a 50-50 equal stakeholder position in Europe and an equal share in the company’s investment and profits. - Direct investment where CAH would establish a manufacturing facility and set up a management group to market the lift. Analysis of each of the alternatives: *Within in the United States competition was intense with a total of sixteen companies competing in the automotive lift market in North America. The industry was dominated by two large U.S. firms‚ AHV Lifts and Berne
Premium Discounted cash flow Net present value Investment
Clocky is not ready to be manufactured. The unsolicited media attention Clocky received immediately sparked the interest of consumers both needing and wanting such a product. The challenge lies in keeping the interests of the consumer until Clocky is fully developed and ready for the market (± 1 year). o The unavailability of Clocky can lead to frustrated consumers which may affect the chances of them buying Clocky at a later point in time o The excitement/hype created for Clocky may also wear
Premium Marketing Sleep Clock
------------------------------------------------- Case 2 : Aqualisa Quartz : Simply a better shower 1. Executive summary Aqualisa launched an innovative shower in 2001‚ called the Quartz shower but the success wasn’t immediate. At present‚ the most important goal for Aqualisa company is to increase its new showers in terms of units and profit. But the main impediment is the lack of awareness about this brand from consumers and the reluctance from plumbers about adopting this shower. In
Premium Advertising Brand Marketing
Text: Marketing Managment Chapter 4: Conducting Marketing Research Topic: Market Research; Measuring Market Productivity; Return on Investment Learning Objectives: 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3. How can marketers assess their return on investment of marketing expenditures? Video Title: Dunkin’ Donuts Link: http://windowsmedia.pearsoncmg.com/ph/bp/bp_video_library/dunkin.wvx Synopsis This
Premium Marketing