Group work Case unit 1 Barco Projection Systems (A): Worldwide Niche Marketing Group members: Danny Cornelia Marieke Martens Introduction Here follows a small summary and recommendations of the case. Summary Barco NV is a manufacturer company that produces broadcast monitors and professional video equipment. They focus on top of the line products in niche markets. The company’s strategy consisted out of three main elements. First they want to
Premium Video Marketing Video projector
bottom line. So‚ how do you make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how. One of the first viral marketing campaigns that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally
Premium Advertising BMW
Enterprise-Level Business System Kathryn Harrison BSA/400 December 17‚ 2011 Instructor Name Assessment of Enterprise-Level Business System Enterprise-level business systems consist of the development and implementation of a computerized system that maintains data between the enterprise-level business systems. The sharing of data makes the business run smother than say a business from the early 1980s. In the business world today it is computerized and easily managed with
Premium Management Business process modeling Business process
MARKETING MANAGEMENT REPORT ON UBER CASE STUDY 2014-2015 Module Coordinator: Chris Pickford Ali Mohebbian 3400518 Berna Sahin 3326994 Khaled Saheb 3307223 Nihara Maheswaran 3329096 1. Introduction 3 2. Audit 4 2.a Organizational environment 4 2.b Uber’s business model 4 2.c External and internal analysis of Uber 5 Competitors: 8 3. Strategic Options: 9 4. Marketing Strategies 13 Uber’s Marketing Objectives: 14 5. Strategies and solutions suggested:
Premium Marketing Strategic management
the largest information technology company‚ sharing almost all market shares with Apple‚ it’s major competitor. With making US$30 billion dollars net income per year‚ however‚ it may be hard to imagine that Samsung is submerged into some unethical marketing practices. There is a shocking news reported in the October of 2013‚ which grab the attention all over the world‚ including Samsung ’s customers and its competitors as well. Although Samsung has such a large market share in the smart phone industry
Premium Marketing Mobile phone Planned obsolescence
Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
Premium Marketing Retailing Sales
The Analysis of the Status of PEAK’s Sports Marketing Li Xiaoling School of English for International Business Abstract: PEAK sportswear company is a company located at Jinjiang‚ Fujian province‚ positioning to providing the best basketball equipment to customers in the world. And its basketball footwear enjoys great popularity in the Chinese market for its competitive quality and price. Thanks to its commitment to sports marketing‚ especially after invitating several NBA star as its spokespersons
Premium Marketing Basketball Brand
selected? What focus will the new system have? The Hoosier burger project was identified through its short-comings by the Mellankamps. The project was selected as the business grows and demand is at an all-time high‚ the current systems at Hoosier Burger are not getting the job done. This is causing customer discontent and is affecting business negatively. The new system is going to be heavily focused on inventory control systems. While other systems of Hoosier Burger will be looked at
Premium Loyalty program
Marketing Analysis: Mayo Clinic December 14‚ 2012 Marketing Analysis: Mayo Clinic Mayo Clinic: is in the business of providing patient care through their many different Clinics and hospitals. They are ranked number two as one of the top twenty hospitals for heart and heart surgery per the Forbes list of top hospitals‚ and they ranked seventy one out of one hundred in the top one hundred places to work (Forbes‚ 2012). The Mayo Clinics are a not-for-profit hospital and teaching center
Premium Health care Medicine Health care provider
19‚579 Data 10‚518 11‚811 Graphics 972 1‚360 Total 31‚054 33‚693 2. Describe Barco’s product line evolution over time – focus on the time when different products in the line were introduced and upgraded. Barco entered the projection systems market in 1981 with the development of a video projector for showing motion pictures in airplanes. Its first projector‚ named the BarcoVision1 (BV1) was well-received and sold strongly in the U.S and European markets. After this success‚ Barco’s
Premium Marketing Video projector Video