SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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ALLIANCE FACTS & FIGURES 2012 - 2013 The Alliance’s Global footprint map of production sites United Kingdom Slovenia France Romania Spain Russia Turkey Portugal South Korea United States China Mexico Japan Morocco Colombia Brazil Iran Taiwan Egypt Philippines Kenya India Malaysia Renault group products Vietnam Thailand Indonesia Nissan/Infiniti products Vehicle assembly Chile South Africa Argentina Powertrain 02
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Mercedes – Easy Driver and the Cohen’s brothers How would aging bikers behave at a bar? Probably the same way as we can see in “Easy Driver‚” a modern version of “Easy Rider.” Bikers may be old‚ may be clumsy‚ but they are still willing to fight once they hear that their motorcycles are blocked by a car. But it’s not just a car‚ it’s Mercedes-AMG GT Roadster‚ and the man who’s blocking them is the Peter Fonda. “Easy Driver”
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taxi operations‚ 1) Singapore Airport Bus Services Ltd 2) ComfortDelGro S.E Asia Pte Ltd 3) Singapore Commuter Pte Ltd The present day City Cab now operates a fleet of more than 4‚200 vehicles‚ which includes over 300 limousine cabs using Mercedes Benz vehicles INFLUENCE REGARDING COMFORTDELGRO’S MARKETING STRATEGIES Comfort and CityCab own up to 65% of the taxis in Singapore‚ in simple terms‚ they own the Singapore streets. In a 2006 survey‚ it states that Comfort ranks number 1 in overall
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Driverless cars are coming. It may be hard for you to imagine this happening in the future‚ but the cofounder of google‚ Sergey Brin‚ can imagine it. He sees that we will have computer powered cars in the future that will not need a driver. They will be public-transport taxis. He thinks that they will use half the fuel of today’s taxis. Also they would offer more flexibility than a bus. He thinks that these cars would change the world. Google has had cars that could drive themselves since 2009. These
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the duo who form An Horse‚ a hip indie rock band from Australia. An Horse has been on and off the scene since 2007‚ and Kate Cooper recently came out with her self-entitled album‚ Cooper. In 2008‚ An Horse’s single "Postcards" was featured in a Mercedes-Benz TV advertisement. "Postcards" is about the tumultuous cycles through which relationships travel. The video for "Postcards" starts with the band members of An Horse painting a body shape on a craft table. The band constructs this body – from the
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competitors which are one factor of the specific environment are even more and stronger. Managers cannot ignore the competition. They must monitor and prepare to respond‚ such as change the price‚ services‚ and develop new products (Robbins‚ 2003). Mercedes-Benz always is thought as serious‚ not youthful and extremely expensive in the
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ventures in other countries allow Tata Motors to easily enter into new market internationally. Threats • There are lots of powerful competitors for the luxury market that are beginning to enter the Indian market such as: Honda‚ Toyota‚ Ford and Mercedes-Benz. • Tata Motors
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a project report on “NON-COMMERICAL VEHICLE LOAN / PRE OWNED CAR” SUBMITTED BY GOWDA SHUBHALAXMI NARAYANA T.Y.BBI SEM-V (2012-2013) UNDER THE GUIDANCE OF HEMAL VORA GURUKUL COLLEGE OF COMMERCE (AFFILIATED TO UNIVERSITY OF MUMBAI) TILAK ROAD‚ GHATKOPAR (E) MUMBAI 400077. August - 2012 GURUKUL COLLEGE OF COMMERCE (Affiliated to University of Mumbai) Mngd by: Mumbai Pradesh AryaVidyaSabha Tilak Road‚ Ghatkopar (East) Mumbai - 400077 CERTIFICATE This is to certify that Gowda Shubhalaxmi
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Table of Contents EXECUTIVE SUMMARY 2 KEY FIGURES 3 1. SWOT ANALYSIS: 3 1.1: Strengths 3 1.2: Weaknesses 4 1.3: Opportunities 4 1.4. Threats 4 2. COMPETITOR ANALYSIS 5 3. BRAND ASSESSMENT 5 4. THE MARKETING MIX – 4PS 6 5. STRATEGIC BRAND MANAGEMENT 6 REFERENCES 7 EXECUTIVE SUMMARY The purpose of this integrated marking communications strategy is to create a cohesive identity of brand image and a positioning that customers will recognize and relate to in any content (Insight
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