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    Value Chain Analysis

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    TPM team – continuous drive to improve efficiencies. Automated manufacturing processes. Distributed manufacturing – Assembly units at South Africa‚ Thailand‚ Bangladesh‚ Brazil etc Maintenance – technical competence Capacity Utilization – Mercedes Benz cars make use of Tata Motors paint shop facilities. Outbound Logistics Stockyards‚ all across the country Long term contracts with transporters – higher volume of business to transporters ensures competitive price. Regional Sales Office and

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    Repression When I was in the fourth grade‚ my mother and I was involved in a head-on collision. We were just leaving the car lot in our new Mercedes Benz when it happened. I remember an older woman talking to me after the wreck. She gave me a Popsicle and told me not to worry because everything was going to be okay. However‚ I do not remember the other car swerving into our lane and hitting us‚ nor do I remember getting out of the car. My mom sometimes talks to me about the accident and she told

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    1972: Carolina Herrera first nominated for the best dressed list. 1980: Carolina Herrera makes the best dressed list ---- a Hall of Fame member of the revered International Best Dressed List. 1981: With the encouragement of legendary Vogue editor Diana Vreeland‚ Carolina Herrera shows her first collection at the Metropolitan Club in New York. 1986: Carolina Herrera designs Caroline Kennedy’s wedding gown. 1987: Carolina Herrera introduces her first bridal collection. 1988: Carolina Herrera

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    Dimler & Chrysler

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    s ABSTRACT Differences in corporate culture‚ compensation policies‚ ownership structure‚ and the legal environment pose significant challenges to all mergers but especially international business combinations. On 6 May 1998 in London‚ Daimler-Benz of Germany signed a merger agreement with Chrysler Corporation of the United States. This chapter focuses on value creation and destruction‚ and the challenges of an international transaction. Given the favorable market response to the merger‚ we

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    Case 1: Introduction of the Case: Abstract: Carrefour was the second largest retailer of consumer goods and groceries worldwide‚after Wal-mart. The company pioneered the concept of hypermarket in their homecountry‚ France‚ as early as 1960’s.However‚ towards late 1990’s; Carrefour saw a de-cline in their French hypermarkets owing to certain unfavorable government regula-tions and competition from hard discount stores. Carrefour introduced a series of strategic initiatives in an effort to revamp

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    Sport Marketing in India

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    GROUND REALITIES Sports Marketing:Changing the Game Nitin Singh* Do you remember the “eat cricket‚ sleep cricket‚ drink only Coca Cola” campaign? Of course you do. India is a cricket crazy nation‚ and we take sports very seriously. By cleverly aligning itself with the sport and the cricketing hysteria‚ Coke had pulled off a marketing coup. Sports marketing is gaining momentum in India and globally. It refers to how companies leverage the emotional attachment of people to teams‚ sporting heroes

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    Tokoh Keusahawan

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    [pic] 1.0 Latar Belakang Nama: Tan Sri SM Nasimuddin SM Amin Lahir: Pada tahun 1955 di Kuala Pilah‚ Negeri Sembilan Pekerjaan: CEO Naza Group Tarikh Meninggal Dunia: 2 Mei 2008 di Los Angeles‚ California‚ Amerika Syarikat. Tan Sri SM Nasimuddin SM Amin dilahirkan pada tahun 1955 di Kuala Pilah‚ Negeri Sembilan. Beliau sentiasa berminat terhadap kereta and industri aotomobil. Beliau menerima pendidikan awal di Sekolah Rendah Tunku Munawir dari tahun 1961 sehingga tahun 1966

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    Organisational Marketing Strategies and the Digital Age The Role of Marketing Strategy Development As marketing professionals‚ we have a clearly defined role within the organisation—to promote the organisation’s services and/or products to potential customers in order to increase market share and grow the business. Yet throughout the years‚ marketing and promotion is straightforward in a world where consumers are spoiled for choice with most any product or service. In addition‚ consumers

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    TEAM 1 | COMPANY | Aziz | Ford Motors | Manyano | Daimler | Magally | Toyota | Anvesh | Tata Motors | Executive Summary Automotive Industry is one of the biggest economic sectors in the world and the impact they have to the communities in their best practices has a huge advantage promoting corporate social responsibility. We looked and discussed various issues of CSR in the report not limited but including: Investing in the Future‚ Technology Drives Change Electric cars‚ Materials and Workforce

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    Building Brand Values

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    surveys to place a monetary value on a car (the same car is used in the photographs but different badges are superimposed on the bonnet to suggest it is a different brand) the Volkswagen brand is seen to be worth more than that of Ford while the Mercedes brand has a value above both. In each case‚ the brand is seen to be worth around 10 per cent of the retail value of the car. Over the last few years there have been many listings of the value of brands. One of the most famous is carried out by Interbrand

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