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    The External Environment

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    The External Environment All outside factors that may affect an organization make up the external environment. The external environment is divided into two parts: ● ● Directly interactive: This environment has an immediate and firsthand impact upon the organization. A new competitor entering the market is an example. Indirectly interactive: This environment has a secondary and more distant effect upon the organization. New legislation taking effect may have a great impact. For example‚ complying

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    External Environment

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    External Environment influence organization Introduction: Each organization has their own organization structure and strategy to help them get their organization’s goals. Therefore managers of organization should to design and choose the structure and strategy that fit for different types of organization to get the goals. However managers should according to the external environment to make decision for the organization. The external environment will influence the organization’s choose‚ if the

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    External Environment

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    Introduction Business environment is an element that will affect all the activities of an organization. Besides‚ it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain‚ complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change‚ such as interest rates‚ rate of inflation and exchange rate. Business

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    External Environment

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    External environment External Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics Economy – business need to observe the economic

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    External Environment

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    Company’s External Environment (External) Key economic and industry variables: Industry analysis (provide data to support): a. Industry size: b. Segmentation – geographic and product: Abercrombie and Fitch Co. started their business at West Cost of United State‚ because of the West Cost Mountains‚ camping gears and sporting goods were main products. However‚ under new management‚ A&F Co. opened a store on Beverly Hills‚ California. A&F Co. to aim rich‚ fitted‚ attractive‚ provocative

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    External Environment

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    multinational enterprises. Journal of International Business Studies‚ 35‚ 81–98. Cantwell‚ J.‚ Dunning J. H.‚ & Lundan‚ S. M. (2009). An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Studies. doi:10.1057/jibs.2009.95. Carroll‚ A. B. (1999). Corporate social responsibility. Evolution of a definitional construct. Business and Society‚ 38(3)‚ 268–295. Devinney‚ T. M. (2009). Is the socially responsible

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    Mercedes-Benz is very popular these years‚ it is the latest premium automotive brand to announce record sales‚ following the likes of Audi‚ Buick and Rolls-Royce. More than 1‚461‚680 cars wearing the three-pointed star were sold in 2013‚ an increase of 10.7 percent on the 1‚320‚097 sold in 2012. And when take the sales of Smart cars into account‚ Mercedes’ total balloons to 1‚562‚472 vehicles‚ up 9.7 percent on the 1‚423‚835 sold in 2012. “We look back on the best year of the Mercedes-Benz

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    External Environment

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    1. Number of consumers (naturally‚ more consumers means more D)  2. Income & normal goods (as Y increases‚ D for these goods increases)  3. Income & inferior goods (as Y increases‚ D for these goods decreases)  4. Preferences (obviously‚ if they prefer to buy it their D will increase)  5. Price of a substitute (if the price of a substitute good increases‚ D for the original good will increase)  6. Expectation of future prices and income.  7. Government policies. e.g. ban pornography

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    Mercedes

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    Project report On BRANDING AND PROMOTIONAL STRATEGY SUBMITTED TO :- NEERAJ JHA SIR MERCEDES-BENZ MOHAN CO-OPERATIVE BADARPUR NEW DELHI 110044 SUBMITTED BY :- FARAZ ARIF MBA (IB & MARKETTING) MANAV RACHNA INTERNATIONAL UNIVERSITY student declaration

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    Section 1 Internal environment and external environment Internal environment • Manager: On one hand‚ in order to understand a management situation of a company‚ the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management‚ middle management and base management level in the pyramid

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