PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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FINA 6092 Advanced Financial Management Harvard Business School Case Study ! Shenzhen Development Bank Case Report Section A: Group 6 Name CATALOGUE PART 1: BACKGROUND INTRODUCTION ..................................................................... 1 PART 2: THE INVESTMENT VALUE OF SHENZHEN DEVELOPMENT BANK ..... 1 PART 3: RISK ANALYSIS .................................................................................................... 2 PART 4: RISK CONTROL .........
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Assignment 2: Critical Infrastructure Protection Eustace LangleyCIS 502 May-23-2013 Facilitator: Dr. Gideon U. Nwatu Strayer University Critical Infrastructure Protection Introduction The Presidential Policy Directive (PPD) on Critical Infrastructure Security and Resilience advances a national unity of effort to strengthen and maintain secure‚ functioning‚ and resilient critical infrastructure (The White House Office of the Press Secretary‚ February 2013). It is imperative for every nation
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Why is the Infant Mortality rate high in the USA? Introduction According to CIA World Fact book‚ infant mortality is defined as follows: "This entry gives the number of deaths of infants under one year old in a given year per 1‚000 live births in the same year; included is the total death rate‚ and deaths by sex‚ male and female." Total: 6.06 deaths/1‚000 live births Country comparison
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My impression of the USA - rettelse At first I want to say I love America! And my impression of it is good. I got this predilection for America because; I have cousins who live there. One of them: Anne-Marie‚ went home to Denmark this summer‚ to visit the family. She was very kind and polite‚ and I thought it was interesting to talk to her‚ because she told me about their different cultures‚ norms etc. When I talked to her I also got the impression that the structure of the Government‚ their
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States adopted a wholesome approach encompassing military intervention and economic reconstruction of affected regions / sub regions. 4. In this article an effort has been made to analyse the US changing interests in South Asia with a view to study the implications for the region in general and Pakistan in particular. Aim 5. To bring under the sharp focus the United States’ interests in South Asia with a view to examine implications for regional security and Pakistan. Scope 6. The article
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Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure
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Case Study Example | Max - From the book: Where the Wild Things Are by Maurice Sendak used by permission of the author‚ Maire Kennedy | Abstract This paper explores a psychological case study on the character of Max from the film Where the Wild Things Are. By using various sources‚ it is asserted that Max may have suffered from a Brief Psychotic Break. This paper examines common diagnoses for children (ADHD‚ early acute schizophrenia)‚ as well as treatment options. It will discuss
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Case Study Case study methods involve Systematically gathering enough information about a particular person‚ social setting‚ event‚ or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual‚ a group‚ or an entire community and may utilize a number of data technologies such as life stories‚ documents‚ oral histories‚ in-depth interviews‚ and participant observation. Types of case studies Stake (1995) suggests that researchers
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Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
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