pestel analysis for spain Key Facts Country and capital : Full name Kingdom of Spain Capital city Madrid Government : Government type Parliamentary monarchy Head of state King Juan Carlos I Head of government Prime Minister Jose Luis Rodriguez Zapatero Population : 40.5 million Currency : Euro GDP per capita (PPP) : $33‚700 Demographic details :
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Table of content 1. Introduction 1 2. Importance of environmental analysis 1 3. Procedure 1 4. Findings 2 1. PESTEL analysis for environmental scanning 2 2. Political factors 2 3. Economical factors 3 4. Socio-cultural factors 4 5. Technological factors 4 6. Environmental factors 5 7. Legal factors 5 8. Porter’s five forces model for environmental scanning 6 9. Threat of entry 6 10. Threat of substitutes 7 11. The power of buyers 7 12. The power
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companies to investigate: Apple‚ Sony (and many others) Armani & Prada (not Versace‚ which has a different market) Chanel No 5 & Diorissima (perfumes) Gillette and Schick (razor blades) Google & Yahoo (search engines) Nike & Reeboks (sports shoes) Mercedes Benz & BMW (luxury European cars) Remember‚ you are looking at the company’s structure and philosophy as well as the product’s design‚ packaging and
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Product The Smart Car concept derives from an artistic feel; mainly‚ small‚ fun to drive‚ a fashionable car‚ urban centred‚ and image base (its association with Mercedes). Product Design The Smart Car Roadster Coupe is a small‚ plastic-bodied‚ two seater weighing 1836.5 lbs‚ 134.9 in long‚ and offers a bit of power for being relatively light in design with a top speed of 137 mph (220 km/h). (http://www.ultimatecarpage.com/car/1800/Smart-Roadster-Coupe-V6.html) Rating 0-60 in 5.9 sec‚ the Roadster
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All she needed to do was get a good review from the child save program and she could go back to her perfect life. Her sixteenth birthday is a few days after she would get back from Africa and all she could think of is coming back with a sweet new Mercedes Benz. However if she doesn’t get a good review she would end up going to detention and having to spend her birthday there. She sets off to go on an amazing journey to Africa to help build a school for a village nearby. This might seem like a cool
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Marketing Plan of Bentley Motors Limited 1. Executive Summary 2. Company Description Bentley Motors Limited is a British Manufacturer of automobiles‚ founded on the 18th of January 1919 by Walter Own Bentley. In the First World War‚ Bentley was known because of their rotary aero-engines. After the war Bentley designed and produced cars that won the Le Mans race in 1924‚ 1927‚ 1928‚ 1929 and 1930. Bentley presented Queen Elizabeth II with an official State Limousine to celebrate
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Pestel Analysis Political Adidas need to be aware of the political state of the UK‚ the same for the all other countries where they have bases. As if the government is unstable‚ or there are any controversial policies‚ they may have a bad affect on Adidas. There is a stable political situation in the UK‚ as it has a democratic government‚ a democratic government is one that is decided‚ by people voting on who they want to run the country. This means that if a dictatorship was to emerge and
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Types of Sports Cars Many people have a great fascination for sports cars. These machines have a lot of power and torque‚ and most importantly are lower to the ground‚ contributing to proper aerodynamics against the wind. Moreover‚ they are generally available in either two-wheel drive or four-wheel drive. Two-wheel drive ones are usually used for road racing or drifting‚ whereas AWD sports cars are used for rally racing. Just like any other cars‚ they are also divided into certain groups.
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Sometimes known as the STEP analysis‚ PESTEL stands for Political‚ Economic‚ Social‚ Technical‚ Environment and Legislative. It is a great tool for any size organization who would like to have a simple to use tool for understanding the external forces influencing their market and performance. If you would like a good tool for external forces‚ I would recommend using this one. PESTEL is a strategic planning tool; it helps you see the landscape beyond your own market. This is important because
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automobile company to have in its arsenal. When effectively deployed by focused positioning‚ winning strategies aimed at the right target‚ they have the ability to produce “super-normal” contribution margins and wealth for the company. Dominated by Mercedes Benz till a major part of the early 2000s‚ the luxury car market started picking up momentum fueled by many growth factors. More and more luxury segment cars are available in the Indian market today and the competition is ever growing to grab the
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