Project report On BRANDING AND PROMOTIONAL STRATEGY SUBMITTED TO :- NEERAJ JHA SIR MERCEDES-BENZ MOHAN CO-OPERATIVE BADARPUR NEW DELHI 110044 SUBMITTED BY :- FARAZ ARIF MBA (IB & MARKETTING) MANAV RACHNA INTERNATIONAL UNIVERSITY student declaration
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Mercedes-Benz (German pronunciation: [mɛʁˈt͡seːdəs ˈbɛnt͡s]) is a German automobile manufacturer‚ a multinational division of the German manufacturer Daimler AG. The brand is used for luxury automobiles‚ buses‚ coaches‚ and trucks. Mercedes-Benz is headquartered in Stuttgart‚ Baden-Württemberg‚ Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler-Motoren-Gesellschaft’s 1901 Mercedes and toKarl Benz’s 1886 Benz Patent Motorwagen‚ which is widely regarded as
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Stakeholders A stakeholder is a person‚ group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization’s actions‚ objectives and policies. There is two different types of stake holders‚ these are internal and external. Internal stakeholders are people who are on the inside of the business that already serve the organisation‚ these include staff‚ managers‚ board members etc. external stakeholders are from outside of the company but
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Case Study: Mercedes Benz Passenger Cars in India Author: Aditya Kumar Date: 11/07/2009 EXECUTIVE SUMMARY Mercedes Benz Passenger Cars and smart (herein referred as Mercedes) is one of 5 divisions of the Daimler group‚ the leading Germann automaker. Daimler is a large organisation that had EUR149.6 billion in revenue and 365‚600 employees in 2006. Within its microenvironment‚ the company’s marketing effort is well supported and coordinated by other departments. Mercedes produces in 104
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recession in 1990‚ Mercedes -Benz struggled to adapt to changing markets. The luxury car market lost money for the first time in history in the 90’s. In 1993‚ there was a big sales slump in Mercedes-Benz sales. In its search for additional market share‚ new segments‚ and new niches Mercedes started developing a range of new products. One of the most radical and largest of the new range of products is AAV (all activity vehicles). In order to be competitive in the market‚ Mercedes-Benz needs to control
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range‚ and technology leadership. The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities and protect itself against competition and other threats. Company Introduction Mercedes Benz is firmly established as an independent brand within one of the world’s leading car companies- DaimlerChrysler AG. DaimlerChrysler is a product of Daimler and Chrysler companies. Daimler motor company however came into existence as a result
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return and sales targets. As of the year 2013 we intend to achieve on a sustained basis a return target of 9% on average for the automotive business. We intend to sell 1.6 million cars of the Mercedes-Benz brand in 2015. At Daimler Trucks‚ we aim to sell more than 500‚000 vehicles in the year 2015. Mercedes-Benz Vans plans to sell 400‚000 vehicles and Daimler Buses 42‚000 complete buses. Daimler Financial Services will continue to grow in line with our automotive business. For the implementation
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WHO ARE YOUR STAKEHOLDERS? WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Here is a useful summary: Stakeholder Main Interests
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Introduction : Mercedes-Benz is a multinational division of the German manufacturer Daimler AG Mercedes- benz is headquartered in Stuttgart‚ Banden-Wurttemberg‚ Germany. Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car‚ the Benz Patent Motorwagen‚ patented in January 1886. The Mercedes automobile was first marketed in 1901. The first Mercedes-Benz brand name vehicles were produced in 1926‚ following the merger of Karl Benz’s and Gottlieb Daimler’s companies
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Titel der Studienarbeit: Mercedes-Benz Zetros Vorgelegt von: Ravichandran Selvaraj Matrikelnummer: 00317913 Gartenstraße 41 95030 Hof 1 Inhaltsverzeichnis Num 1 Theme Seite 3 Einführung 2 3 4 5 6 Geschichte Produkte Mercedes Benz Zetros Literaturverzeichness Erklärung 4 4 5 10 11 2 1. Einführung Mercedes-Benz Zetros is the product of Daimler AG headquartered in Stuttgart‚ Baden – Württemberg‚ Germany. More than a century Mercedes-Benz has been known for its
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