Sports‚ Entertainment and Recreation Marketing WVEIS 0434 This area of study provides students with the knowledge and skills needed for a career in the field of sports‚ entertainment‚ and/or recreational marketing. The function of sports marketing is to determine the interests of the consumer and plan a product or service that the spectator will buy. Students will utilize problem-solving techniques and participate in hands-on activities to develop an understanding of course concepts.
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“Between 1999 and 2009 concert-ticket sales in America tripled in value‚ from $1.5 billion to $4.6 billion” (Anonymous‚ 2010‚ para. 5) which indicates increased popularity of live concerts over the last decade. Other new avenues of revenue are merchandising‚ sponsorship‚ publishing‚ online streaming etc. Companies such as Bravado are doubling their revenue from selling brand merchandise at concerts as well as retail outlets (Anonymous‚ 2010‚ para.8). Senior artists are against punishing illegal file
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Introduction Organisation Originally started in 1920 as a small family business‚ Metcash (Metcash Limited) has grown to become Australia’s leading wholesale distribution and marketing company. Its customers are predominantly independent grocery and liquor stores‚ but also include hardware and automotive part stores‚ which operate under their brand names such as IGA‚ Bottle-O‚ Cellarbrations‚ Mitre 10‚ Autobarn and Auto pro. Metcash employs over 6000 employees in Australia. Metcash Limited is positioned
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Chapter 1 What is Retailing? Retailing- the set of business activities that adds value to the products and services sold to consumers for personal or family use. The Retailer’s Role in a Supply Chain Retailer- business that sells products and/or services to consumers for their personal or family use and links manufacturers to consumers Supply chain- set of firms that make and deliver goods and services to consumers manufacturing wholesaler retailer consumer Vertical integration- a firm
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Displaying your company image through visual merchandising with Funky Mannequins is a vital selling strategy. All around your stores and in your window displays Mannequins properly positioned and displayed will attract new customers and get people talking. Mannequins are an effective way to engage
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and deals techniques is about lowering the prices or giving a price break to the wholesaler or retailer. The company can do this in two ways‚ by merchandising allowance or case allowance. Merchandising allowance is giving the retailer or wholesaler money back for in-store advertising. For example‚ Silkygirl‚ a cosmetics company will give Watson merchandising allowance if Watson gives the product an entire shelf section. For case allowance is giving the retailer or wholesaler a discount for purchasing
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1. What are the advantages and disadvantages of grid and free-flow layout arrangements? | ADVANTAGES | DISADVANTAGES | GRID LAYOUT | Easy to locate merchandiseCost-efficientEasily accessible for customersCustomer familiarityEase in cleaningSimplified securityPossibility of self-service | Limited browsingLimited creativity in décor (Plain and uninteresting)Stimulation of rushed shopping behavior | FREE-FLOW LAYOUT | Incread creativity in decor items to display?sed impulse buyingVisual appealFlexibility
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Part of the Indian film industry known as Bollywood‚ produced its first silent film in 1913 and its first sound film in 1931‚ two unique ‘firsts’ both of which occurred before India’s independence in 1947. Post Independence era of the 1950s and 1960s is often termed Bollywood’s Golden Age‚ during which Bollywood produced numerous critically acclaimed movies. From the late 1960s-Present‚ the Modern Age of Bollywood has brought this Hindi Cinema under an international limelight. Bollywood actors and
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2. Property taxes and insurance premiums paid on a factory building are examples of manufacturing overhead. True False 3. Manufacturing overhead combined with direct materials is known as conversion cost. True False 4. All costs incurred in a merchandising firm are considered to be period costs. True False 5. Depreciation is always considered a product cost for external financial reporting purposes in a manufacturing firm. True False 6. In external financial reports‚ factory utilities costs may be
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information. Providing a written company handbook allows the company a form of documentation proving the employee has been informed of company policies and rules. In the second instance‚ I will use as an example of several large nationwide fashion merchandising chain stores which provide clothing to the
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