"Merck and river blindness case study" Essays and Research Papers

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    January 30‚ 2001 In the story of Oedipus the king‚ Sophocles beautifully demonstrates the imagery of sight versus blindness through the use of tragedy and ignorance. Oedipus is ignorant to his own incest‚ therefore causing the first instance of his blindness. The second instance of Oedipus’ blindness is the ignorance of his true parent’s identity. The third instance of Oedipus’ blindness is a literal one‚ in which he physically blinds himself after finding the body of his mother‚ or wife. Sophocles

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    Problem Statement Star River Electronics‚ a Singapore based company‚ is a large manufacturer and supplier of CD-ROMS. It was founded as a joint venture between New Era Partners and Star Light Electronics Ltd. In the past decade‚ Star River has been very successful due its excellent reputation for producing high quality discs. In 1999‚ CD ROM disc drives comprised ninety three percent off all optical disc shipments. This created a high demand and allowed for manufacturing companies of all sizes to

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    Star River Case Summary

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    continuation and financial stability of Star River Electronics Ltd. (“Star River”)‚ chief executive officer Adeline Koh (“Koh”) must convince the Company’s banker‚ Mr. Tan‚ to grant an extension on the Company’s loan as the Company stands to improve its performance through DVD production (and possibly‚ the purchase of new packaging equipment). Relevant Facts: Star River is recognized in the CD-ROM manufacturing industry for producing high-quality discs. A recent study‚ however‚ indicates digital video discs

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    Pharmaceutical Industry The pharmaceutical industry includes companies that research‚ develop‚ market or distribute generic and branded drugs. The industry expanded during the 1980’s and drugs to treat heart disease and AIDS were prominent. Consumer demand for nutritional supplements and alternative medicine increased during the 1990’s with the Internet facilitating direct purchases of drugs. Advertising for direct consumption of pharmaceutical drugs became more prominent; pharmaceutical companies

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    This article is a compilation of historical events and speculation that provide the blurred lines between perception and truth. Neiberg refers to inattentional blindness in correlation to the way our mind perceives our own nation’s accomplishments and ideals. Inattentional blindness is the lack of attention to supposedly irrelevant information generally related to our visual perception; in the article’s context‚ this was our mind’s perception of the information we receive. The article states that

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    In the Greek tragedy Oedipus Rex‚ blindness is a reoccurring theme which is used in many different ways in the play. Blindness is used quite often and is emphasized with the prophet Tiresias who is literally blind can see the truth unlike Oedipus who is blind to see the truth about his past and the crimes he has committed. It is ironic that the prophets Tiresias who is blind can see better then Oedipus in a metaphorical sense. The prophet Tiresias is physically blind but is able to see much more

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    Ethics Case Study

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    Ethics Case Study Merck & Company invested millions of dollars to develop a treatment for river blindness‚ a disease of the developing world that has infected 18 million people and poses a risk for 127 million people. River blindness is caused by the bite of black flies that deposit larvae of a parasite under the skin of their victims. When the larvae mature into adult worms‚ the adults reproduce millions of the immature forms of the parasites that migrate throughout the tissues of the body causing

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    Color Blindness in Men

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    3/23/12 Sci 150 Peer reviewed source Color vision deficiency is one of the most common genetic disorders in the United States. Color vision deficiency is the inability to distinguish certain shades of color or in more severe cases‚ see colors at all. The term "color blindness" is also used to describe this visual condition‚ but very few people are completely color blind. (http://www.aoa.org) CVD is a genetic disorder in families that is passed down from parents to their children. (Evans‚ 2003 color

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    Change Blindness Analysis

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    Simons & Ambinder (2005)‚ is ‘change blindness’‚ i.e.‚ the inability to detect change in a visual stimulus. Jensen et al. (2011) differentiate this from another phenomenon‚ ‘inattentional blindness’‚ in which an unexpected object is not detected within the field of view. Though both phenomena are fundamentally failings of visual awareness‚ each has its own set of cognitive influences and potential implications (Jensen et al.‚ 2011). Moreover‚

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    By the River

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    By The River Jack Hodgins displays a significant contrast in character between the husband and wife in “By the River”. Crystal Styan’s selfless and meek personality is evidently over powered by her narrow-minded spouse‚ Jim Styan. Their ambitions and desires in life are on completely different paths‚ making their marriage surprising. Every aspect involving life goals‚ care for tasks‚ and priorities differ between Crystal and Jim. The ambitions and desired lifestyles of Crystal and Jim

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