CASE STUDY Curled Metal Inc. Engineered Products Division Marketing Management Professor João Borges de Assunção Alexandre Neves‚ student nº 153011108 Curled Metal Inc. Engineered Products Division CONTENTS The Problem Statement ................................................................................................................ 3 Demand Estimation ....................................................................................................................... 3 Cost
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10/6/2014 Case 3: Merck and River Blindness 1. Why was Merck hesitant about developing a human version of Ivermectin? Merck considered this opportunity as a high risk investment. The cost of developing the drug was estimated at $100 million. Even if it was successful to cure river blindness the victims were too poor to afford the drug. There was no way to distribute it in these rural areas were the victims were located. In addition‚ there was a possibility that people would misuse the drugs‚ which
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a) Introduction in 1999 b) Withdrawal of the drug in 2004 due to heart attacks c) Merck’s knowledge of the effects of Vioxx and unethical decision to continue to sell the drug 2) Vigor Study d) Vioxx lessened stomach bleeding e) Results also showed higher risk of heart attacks f) Merck blamed naproxen for skewing the results against Vioxx 3) New England Journal of Medicine Omission g) Merck omits three heart attacks from article submission
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Different drug uses in colleges College is a great place for students to build a solid foundation for their futures. College is a place where students finally get a little more freedom‚ responsibility and a chance to mature. All of these great things during the whole “college experience” but drug abuse has always been a big issue in college campus’s nationwide. The abuse of drugs seems to get worse every year. Drug abuse among Students is a big issue for so many different reasons. Students will
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innovative ways to use its customer data to improve its business performance and how to better serve clients. The CRM data system developed by RBC could capture millions of daily client transactions; the final goal is to serve the customer at the individual level. This RBC’s vision was confirmed by a study realized in 1997 which revealed that customers wanted banking where they were: Well understood‚ their needs anticipated and their business was valued. In this Environment‚ mass marketing to huge
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Final Exam - Executing Strategy Volkswagen do Brasil: Drving Strategy with the Balanced Scorecard Name: Roy Stoop Student number: 5877431 MSc Business Studies/Business Administration – Marketing Track University of Amsterdam (UvA) Date of submission: 23-10-2014 Case questions 1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? 2. Describe VWB’s new strategy and comment on it in terms of quality of strategic thinking. 3. Does the strategy map (Exhibit
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1. Please identify 2 cases of "Innovative Brand Building" at the ground level(below the line marketing activities). Ans. Eureka Forbes is example of one of the best brand made by below the line marketing activities. Eureka Forbes was born in 1982 ans is a part of Shapoorji Pallonji Group. It was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in 1982. The company operates in over 450 cities and towns in India
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Pada tahun 2005‚ Clark Richard menjadi CEO Merck & Co. Sedikitnya lebih dari satu tahun kemudian‚ CEO Pfizer Inc bernama Clark Kindler Jeffrey telah bergabung dengan Merck pada tahun 1972 dan berasal dari latar belakang industri‚ sedangkan Kindler telah bergabung dengan Pfizer dari McDonald’s pada tahun 2002 sebagai konsultan hukum umum. Seperti CEO mereka‚ kedua perusahaan itu secara historis mengikuti jalur yang sangat berbeda; Merck dikenal karena keahlian penelitian‚ sedangkan Pfizer dianggap
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Memorandum Date: To: For: From: Subject: April 11‚ 2013 Jay Jenlink‚ Regional Vice President Securities Licensing Recruits Joshua Conaway‚ Sales Representative Getting Licensed to Increase Business with Primerica There are many business opportunities in Primerica Financial Services. One of the greatest opportunities is receiving residual income by helping clients with investing for their future. It is rewarding in knowing that you are helping your clients’ future financial status as well as getting
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Harvard Business Case: Ducati Introduction After the introduction of Federico Minoli‚ Ducati has transformed from a company on the verge of bankruptcy into one of the most profitable motorcycle manufacturers in the world. But this is not enough for Minoli‚ who currently considers entering the Harley Davidson niche: introducing a Ducati cruiser. However‚ according to the analysis below – prepared using some basic strategic questions - this would not be a very wise
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