"Merck company evaluating a drug licensing opportunity harvard business school case 9 201 023 march 25 2003" Essays and Research Papers

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    Himalaya Drug Company

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    quest to unlock Nature ’s secrets. They represent purity and lofty ideals. The fact that the Himalayas are the source of many of the herbs that are used in our products makes our brand name all the more appropriate PRODUCTS: Product mix of Himalaya company- A.PERSONAL CARE 1. `HAIR CARE Anti dandruff hair care | Anti-dandruff hair oil | Anti-dandruff shampoo | Protein conditioner | Protein hair cream | Protein shampoo | Anti hair loss cream | Anti hair fall hair oil | Anti hair fall shampoo |

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    Overview: Industry * Mature product by 1990. Little or no growth domestically (Italy) * Export market experiencing large growth (20-25% per yr in European countries) Expect 2/3 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products * Limited or no seasonal demand * Highly competitive domestically over 2000 pasta manufacturers in Italy. Declining margins. * Pasta market is extremely price sensitive. * Barilla is the market leader in Italy

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    MGT 4083-Technology Strategy Case Analysis Merck & Co.: Evaluating a Drug Licensing Opportunity Introduction: Davanrik is a new drug developed by LAB Pharmaceuticals‚ which has the potential to treat depression and obesity. Davanrik was initially developed to treat depression by stimulating the receptor in the serotonin system that promotes anti-depression. However‚ it was discovered that Davanrik also blocks the receptor that causes hunger. LAB Pharmaceuticals obtained a patent for Davanrik

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    Azn and Merck

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    c. Moody’s Investors Service downgraded the long-term senior unsecured rating of AZN from A1 to Aa2 in 2007. Assess any potential association between this downgrade and AZN’s arrangements with Merck. Paris‚ July 30‚ 2007 -- Moody’s Investors Service downgraded the long-term senior unsecured ratings of AstraZeneca plc and its guaranteed subsidiary to A1 from Aa2. This downgrade followed the announcement of AstraZeneca’s acquisition of MedImmune for a total consideration of more than US$15 billion

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    SM0374 Your Undergraduate Programme Learning Goals At the end of your programme of study you will be: 1. Knowledgeable about the theory and practice of international business management 2. Skilful in the use of professional and managerial techniques and processes 3. Aware of ethical issues impacting on business and professional practice 4. Employable as graduates All of the learning that takes place within modules is designed to enable you to achieve the above goals and your assessment

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    Cinemex Harvard Case

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    Cinemex Cinemex is a Mexican venture started by two Mexicans (Dávila and Fastlicht) and one American (Heyman) entrepreneurs‚ which met while doing their MBA degree at Harvard University. The venture consisted in creating a new cinema experience‚ including more screens and movie prints (4-14) per theater‚ excellent seating/service and outstanding projection and sound presentations never seen before in Mexico. 1. Defining the Problems There are several decisions that need to be done as Cinemex is

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    Business Opportunity Paper

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    Business Opportunity Project Magdalena Oquendo BUS 362 Instructor: Emanuel Errico May 13‚ 2013 Business Opportunity Project Overview My business idea is a new coffee shop and I am naming it “MAGGIE’S CAFÉ”. It will be located on 6800 Watt Ave in Sacramento‚ CA. “Much like choosing a form of ownership and selecting particular sources of financing‚ the location decision has far-reaching and often long-lasting effects on a small company’s future (Zimmerer 515)”. “Entrepreneurs who choose

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    Google Harvard Case

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    Google Case What were the key factors behind Google’s early success? The main key factor for Google’s early success was the creation of PageRank algorithm. Stanford graduate students Sergey Brin and Larry Page transformed the spam problem of all search engines into an opportunity by creating an algorithm that favored pages that were referenced by other pages rather than simply counting key words. The page’s importance was determined by counting its inbound links‚ weighting the links more heavily

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    Licensing Parents

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    Licensing Parents Hugh Lafollette Lafollette’s thesis and argument is that we should require all parents or potential parents to procure a license prior to having children. Just as we have licensing programs for anything potentially very harmful today‚ we should also have one for being a parent. We license drivers‚ doctors‚ gun owners‚ and many other types of potentially harmful practices. So why shouldn’t we also license parents? Hugh’s argument is structured as this: P1: Any practice or

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    Merck Essay

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    healthcare companies including Bayer AG and Novartis are exploring a deal for Merck & Co Inc’s consumer healthcare business‚ as they seek to gain scale in a fragmented industry‚ according to several people familiar with the matter. Reckitt Benckiser Group PLC and Procter & Gamble Co are also among the parties that have held discussions with Merck about buying the unit‚ best known for Coppertone sunscreen and Claritin allergy medicine‚ the sources said this week. The Merck business‚ which also

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