"Merck company evaluating a drug licensing opportunity harvard business school case 9 201 023 march 25 2003" Essays and Research Papers

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    Case Beth Israel Harvard

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    Beth Israel Case Date 09-02-2011 Beth Israel Beth Israel Hospital (BI) in Boston‚ Massachusetts‚ is a hospital with a three-faceted identity. First of all it is a hospital for patients from Boston and the surroundings. The second role is as a research institution and the last role is as a trainings institution where Harvard Medical School faculty members can be trained. Despite the hospital is one of the best‚ some people called the organization “an unruly mob”. Malcom Weinier‚ vice

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    Therac 25

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    The Therac 25 Disaster October 2012 1 Introduction The Therac-25 was a machine for cancer treatment manufactured by the Atomic Energy of Canada Limited (AECL) and went down to history as one of the world’s worst software disasters. The machine was released to the market in 1983 and was later involved in at least 6 accidents that lead to enormous radiation overdoses for the patients. One of the major innovations of the Therac-25 was the move to complete computer control‚ which allowed operators

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    What did you find impressive about the way Karcher handled the process? (i.e. the things that would work for your company) It is clear from the case study that one of the benefits of Karcher’s approach was that it sparked his imagination and motivated him to look for ideas and invent new features for the Presenter. His method gave him a new sense of inclusion in the product development. Listening to the customer gave him an awareness that the engineer’s personal tastes is not necessarily what

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    Apple Computer‚ 2006 Case Apple was started on April 1‚ 1976 by Steve Jobs and Steve Wozniak. It humble beginnings led to one of the largest and most successful corporations in history. Today‚ Apple is a powerhouse of computer technology‚ putting out some of the most innovative products in the last 15 years. Things weren’t always great for Apple and the company has gone through its share of lows; in 1997‚ Apple’s stock was a mere $7 a share. Apple has finally found a sustainable strategy and‚ I

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    Introduction The Fashion Channel was a succesful cable TV network who dedicated solely to fashion and broadcast for 24/7. Founded in 1996 from two entrepreuners‚ this Channel had constant revenue and profit growth above the industry average. Woman between 35 to 54 years were it’s most avid viewers‚ according to its annual demographic survey. Beyond its basic demographics‚ the channel didn’t have much detailed information about it’s viewers nor did it attempt to market to any viewer segments in particular

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    Good Hotel (Case 25)

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    industry however when the expansions were finished the market was in withdrawal leading to the largest downturn in the lodging industry. The major economic characteristics influencing the lodging industry have to do with business meetings and conference related travel taking 40% of the business in the whole industry of 2010. The hotel industry is dominated by large branded hotel chains that react to industry factors similarly‚ this is one of the reasons there was a large downturn. It can be argued the industry

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    transportation between the four fastest growing cities in Texas‚ they only “represented legs of much longer‚ interstate flights.”1 Services were‚ therefore‚ very poor for these routes as both focused primarily on their interstate flights. As such‚ an opportunity arose for Southwest from the stark and growing dissatisfaction of customers. At that point‚ Braniff held 86% of the market. Braniff International Airways As a carrier‚ prior to Southwest’s entry‚ Braniff held the most Dallas-Houston route traffic

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    Business Management Chapter 1 Pg. 2-36 Managers & Managing Organizational Performance – A measure of how effectively a manager uses resources to satisfy customers and achieve organizational goals Efficiency – A measure of how well or how productively resources are used to achieve a goal Effectiveness – A measure of the appropriateness of the goals and organization is pursuing and the degree to which the organization achieves those goals Four Essential Managerial Tasks: 1. Planning

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    Public Relations Licensing

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    Licensing and The Public Relations Professional: (Will They Ever Be Card Carrying Members?) PR’s Pioneers The public relations field has the opportunity to connect its past and present to garner a powerful future‚ by making the PR profession a licensed one. Since the time of such PR pioneers like Edward Bernays (1891 - 1995)‚ argued to be the "father of public relations" and Ivy Lee (1877 – 1934) also argued to be the "father of public relations‚ PR practitioners have desperately

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    Merck River Blindness

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    research scientist working for Merck and Company‚ discovered evidence that one of the company’s drugs might kill the parasite that causes river blindness. He then decided to request permission to research this new finding. The mangers for the company noticed that it would take enormous amount of funding and time to develop this new vaccine. This new product could be really hard to market and who was going to actually buy it; it could also damaged the market share that Merck currently had by selling

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