Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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Products Strategies The current strategy for KFC Malaysia of the product strategy varies; they have used many strategies in order to perform well in the market. Below are some of their current strategies. Value Their current value added of their product is collaboration with hotlink‚ that when customer receives a sms from hotlink‚ they can go redeem the product of discounted food from KFC Malaysia outlet. Another value added of their products is free gifts‚ drinks upgrade to bigger portion. Scope
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Products Liability 1. Construct a fact pattern [an example] to clearly delineate: a. A Manufacturing Defect: A car’s braking system that does not work properly and causes the driver to get into an accident. b. A Design Defect: A type of sunglasses that fail to protect the eyes from ultraviolet rays. c. A Marketing Defect: Prescription drugs advertised as “virtually non-toxic‚” “safe‚” and “free of significant side effects” when they are not. They failed to state
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Youngstown Products‚ a supplier to the automotive industry‚ has seen its operating margins shrink below 20% as its OEM customers put continued pressure on pricing. Youngstown produces four products in its plants and has decided to eliminate products that no longer contributed positive margins. Details on the four products are provided below: Products A B C D Production Volume (units) 10‚000 8‚000 6‚000 4‚000 Selling Price $15.00
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Project Development: Product Placement 1) For our focus group we would like to show a little extract of a movie or series ( Big Bang theory‚ James bond movie….).After that‚ we would like to do a tour question about product placement in general (Probing question‚ open ended questions): What do you think of this segment of the series? Have you seen it before? Did you notice any brand product in the segment? Which ones can you name? Do you own any of these products? And especially
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NEW PRODUCT PROPOSAL FORM Author and Title Information Working Title: Product Type (book‚ monograph‚ pamphlet‚ textbook‚ e‐book‚ app‚ etc.): Author(s) information: Full Name: Job Title: Work Affiliation: Business Address: Business Email/Phone/Fax: Primary Author Contact (if more than one author): Subject Matter Please tell us briefly the topic of your product: What is the source of this product (original research
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percentage wise‚ labor costs went down while materials costs went up. 6. Supply management plays a major role in improving the “bottom line” by driving sales up and costs down. 7. Generally speaking‚ firms with the fasted time to market with new products by using cross functional teams including suppliers‚ enjoy higher profits. 8. Some 75% of many manufacturer’s quality problems can be traced back to defects in purchased materials. 9. Of the factors that make up total cost of ownership
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Shilo Kumpf English 101‚ 12:40-1:40 Final Beauty Products Dry skin is no fun‚ try this lotion out and your skin will never be dry again. A lot of ads for beauty products will have girls in the Pictures that have flawless faces and their eyes are perfect there skin looks like it has never seen a pimple before. What I see a lot of is “clinically proven”. “ Smoother firmer skin as well”. These are just a couple of sayings that I see a lot of in these ads.
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Analysis of existing products: • • • • • • • • • • • • • • • • • • • • Product analysis This product would be suitable for age group 17-30 The function of this lamp would be a table lamp. The aesthetics of the lamps are the shape the bright red color and the way the light is designed The cost is £175.00. Size not mentioned Method not mentioned The material used is Acrylic. It has a self finish. The key features are the shape the way the light is desighed. This would be suitable for age group between
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REQUIREMENT NO.1 Table of Contents I. Introduction & Definition of terms -------------------------------- 1 II. Difference between the following: a) Product & Service --------------------------------------------- 4 b) Manufacturing of Products & Rendering of Service ------ 4 c) Quality Base & Time Base Strategies -----------------------5 III. Forms of Production Process ----------------------------------------6 IV. Classification of Production System --------------------------------7
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