differentiation wherein they offer a lower price for their products than their target competitor. B. Relevant history * In 1945 Jose Y. Campos established Unilab and opened a small drug store in Binondo‚ Manila‚ Philippines. * In 2004‚ when mercks patent was about to expire‚ unilab had already started the groundwork to launch Vidastat‚ its own brand of simvastatin * In 2009 Unilab receive the Philippine Quality Award (PQA) for Performance Excellence. C. Financial Analysis *
Premium Marketing Product management
used for the patient is‚ Direct Arterial Pressure Measurement‚ more commonly termed “A line”. Mary is a 68 year old female who came to theatres for a diagnostic laparotomy. A laparotomy is an opening of the abdomen for surgical intervention (Merck 2007). This was to be performed as an initial examination could not definitively determine Mary’s diagnosis. It was believed after having an abdominal X ray that a possible bowel obstruction was present. Mary presented with other factors such as pains
Premium Blood pressure Blood Artery
industry it is in‚ whether it is manufacturing or service‚ or is for-profit or not-for-profit. Consider a pharmaceutical company such as Merck. The marketing function of Merck is responsible for promoting new pharmaceuticals to target customers and bringing customer feedback to the organization. Marketing is essentially the window to customers. The finance function of Merck makes sure that they have needed capital for different processes including R&D. However‚ it is the operations function that plans and
Premium Management Supply chain management terms Good
Flow Cytometry Market (Products‚ Application‚ Technology‚ and Users) - Current Trends‚ Opportunities‚ Industry Analysis‚ Size‚ Share and Global Forecast‚ 2012-2020 On 15th July 2014 This Report focuses on " Flow Cytometry Market (Products‚ Application‚ Technology‚ and Users) - Current Trends‚ Opportunities‚ Industry Analysis‚ Size‚ Share and Global Forecast‚ 20122020" The market for flow cytometry technology consist of the products (instruments‚ replaceable components‚ Accessories‚ reagents
Premium Marketing Market research Economics
Introduction To date‚ the bacterial resistance to antibiotics is one of the most important global health threat introduced by the World Health Organization (WHO) and most annual mortality due to hospital infections occurs because of this challenge (1). According to the US Centers for Disease Control and Prevention (CDC) report‚ carbapenem-resistant Enterobacteriaceae (CRE) are one of the three main antibiotic resistance threats. (2). Enterobacteriaceae are Gram-negative bacilli which cause a wide
Premium Bacteria Antibiotic resistance Infectious disease
Case Study: Pharmaceutical Industry Introduction 1 The pharmaceutical industry entails a team involved in the invention of a drug. The team consists of the drug producers‚ formulators‚ promoters and prescribers. (Swayne‚ Duncan‚ & Ginter‚ 2011) Since the foundation of the pharmaceutical industry in the 90’s with inventions of Insulin and Penicillin‚ the purpose of the pharmaceutical companies has been for production of Medicines and medical devices. (Ency) The
Free Pharmacology Food and Drug Administration Pharmaceutical industry
markets it June 1983 Glaxo introduces Zantac 1985 SmithKline starts discussions with FDA on the OTC launch of Tagamet‚ named Tagamet HB November 1986 Merck introduces Pepcid‚ and later from 1989‚ JJM markets it May 1988 Eli Lilly introduces Axid‚ and later from 1989‚ Eli Lilly and American Home Products market it March 1989 JJM was formed with Merck as the R&D part and J&J for the retail and distribution part. April 1989 SmithKline Beckman‚ Tagamet’s marketer‚ merged with Beecham‚ a strong OTC
Premium
from animal or plant sources. Exceptions to the above are the formation of vitamin A from carotene‚ the formation of vitamin D by the action of ultraviolet light on the skin‚ and the formation of vitamin K by symbiotic bacteria of the intestine (Merck Research Laboratories‚ 1992‚ pg.2139). There are two broad classifications of vitamins. The first‚ fat-soluble vitamins (A‚ D‚ E‚ and K)‚ must dissolve in fat (or lipids) before they can enter the bloodstream. These vitamins are stored
Premium Vitamin
University of Pennsylvania ScholarlyCommons Master of Science in Organizational Dynamics Theses 5-4-2010 Organizational Dynamics Programs Problems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability Donald A. Baines University of Pennsylvania‚ djtz00@aol.com Submitted to the Program of Organizational Dynamics in the Graduate division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in the Organizational
Premium Pharmaceutical industry Generic drug
competitive retailing strategies’‚ Strategic Management Journal‚ July–September‚ 275–287. 38 Porter (1980) op. cit. 39 Miles and Snow (1978) op. cit. 40 Porter (1980) op. cit. 41 Porter (1980) op. cit. 42 Porter (1980) op. cit. 43 Hawthorne‚ F. (2003) The Merck Druggernaut: The Inside Story of a Pharmaceutical Giant‚ John Wiley & Sons‚ Chichester‚ UK. 218 Journal of Medical Marketing Vol. 5‚ 3 209–218 # Henry Stewart Publications 1745–7904 (2005)
Premium Strategic management Michael Porter Marketing plan