INATTENTIONAL BLINDNESS Inattentional blindness‚ also known as perceptual blindness‚ is the phenomenon of not being able to see things that are actually there. This can be a result of having no internal frame of reference to perceive the unseen objects‚ or it can be the result of the mental focus or attention which cause mental distractions. The phenomenon is due to how our minds see and process information. Closely related to the subject of change blindness‚ it is an observed phenomenon of the
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Symbol of Blindness in King Lear Blindness is usually defined as the physical ability of the eye to see. But in King Lear by William Shakespeare‚ blindness is not just a physical quality but also a mental flaw that people possess. This mental flaw can then lead to people making bad decisions because they can’t see the truth. In King Lear‚ the recurring images of sight and blindness that are associated with the characters of Lear and Gloucester illustrate the theme of self-knowledge and consciousness
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Color Blindness: Explanation Of Disease: · Color blindness is often the result of a genetic deficiency‚ but can also result from eye‚ nerve or brain damage‚ or exposure to certain chemicals. Being color blind means individuals have an inability to distinguish between some of the colors that others can see differently. Color blindness can be present from birth‚ or it may develop at a later stage in life. It can also be stationary or progressive. Normal color vision requires the use of specialized
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Executive Summary Merck & Company has been presented with an opportunity to invest $30 million for the purchasing rights of an obesity and high cholesterol lowering drug‚ KL-798 from Kappa Labs. Based on the expected probabilities of success through each product-development phase for this new drug‚ as well as the costs involved‚ the net present value of the project is -$1.16 million and is therefore recommended that Merck passes on the investment. Sensitivity analysis also show that adjusting
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Merck & Co.‚ Inc. Case If one hold a key to resolve a very serious problem‚ one has a responsibility to put an effort to make it happen‚ at least try one’s best. In this case‚ river blindness disease was a very serious problem‚ and Dr. Vagelos was the one who could make a decision as to whether the research and development of a human version of ivermectin should be carried on‚ then it was his responsibility to pursue it. Caused by a parasitic worm carried by a tiny black fly‚ the disease
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Colour blindness is a very well known deficiency that affects approximately 8% of the population worldwide (Fluck 2006). People who are colour blind are not technically blind‚ they have a decreased ability to identify colours and in the most extreme cases‚ not able to see colours at all. The technical term for being colour blind is achromatopsia which means the inability to see any colours at all. However‚ most people are only colour deficient and not fully color blind therefore they can be classified
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As a result of worldwide withdrawal of Vioxx‚ Merck faced a serious public relations crisis in the fall of 2004. Pharmaceutical giant’s officials were forced to defend company’s actions‚ its motivation for those actions‚ and its reputation after several articles‚ negatively reflecting on Merck’s behavior handling the Vioxx case‚ had been published. As an initial response to Vioxx crisis‚ the company released “An Open Letter from Merck” and “For 100 years‚ patients first” in attempt at a positive
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10th Grade‚ English Sight or Blindness? Throughout the play‚ Oedipus Rex‚ Sophocles makes several references about sight and blindness. Even though Tiresias is a blind man‚ he is the one that knows the truth and is insinuating that Oedipus doesn’t want to face it. Oedipus develops into a character blinded by all the greatness that Thebes has given him. The oracle prophesized by the gods is the main reason that led him to become the tragic hero of this play. First and foremost‚ Sophocles’
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Deaf Blindness Most people assume that a deaf blind child is someone who is not able to hear or see. “Our country’s special educational law defines deaf-blindness as the combination of the visual and hearing impairment” (“Deaf Blindness”). These two impairments make the person lose his or her communication skills‚ developmental and educational needs. The National Consortium on Deaf-Blindness observes that the key feature of deaf-blindness is that the "combination of losses limits access to
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A Discussion on the Company’s Decision Making Process‚ Group Behavior and Organizational Structure Abstract Merck is a pharmaceutical and medical researching company that is dealing with managerial challenges in their daily business operations. Their background and their issues regarding the matter will then help one understand how the actual picture of the real accounts of the managerial decision processes that happen to actual multinational company operations. Having been
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