Merck‚ the FDA‚ and the VIOXX Recall MBA 520 Ethics and Leadership in a Global Environment 11.15.2009 MBA 520 15 November 2009 Merck‚ the FDA‚ and the VIOXX Recall In 1999‚ Merck started a clinical trial called VIGOR‚ checking the effectiveness of VIOXX in patients with gastrointestinal problems‚ and in this trial they noted for the first time that patients taking VIOXX suffered roughly twice as many heart attacks and strokes as those taking the control‚ Naproxen.
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Merck‚ the FDA‚ and the Vioxx Recall 1. Do you believe that Merck acted in a socially responsible and ethical manner with regard to Vioxx? Why or Why not? In your answer‚ please address the company’s drug development and testing‚ marketing and advertising‚ relationships with government regulators and policymakers‚ and handling of the recall. I do not believe that Merck made a socially responsible decision when Vioxx was introduced into the pharmaceutical market. Scientists that were involved
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Merck and river blindness are a good example for Utilitarianism theory because the results brought happiness for both the company and the people. Utilitarianism is an ethical framework that focuses on the outcomes or results of actions. In fact‚ its name comes from the Greek word Telos‚ which means “end.” The two most influential developers of the utilitarian viewpoint were Englishmen Jeremy Bentham (1748–1832) and John Stuart Mill (1806–1873). Under this framework‚ acting ethically means making
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1) WHY? Brief Background on Merck & Co. Performance Appraisal System The past and existing performance appraisal of Merck & Co. was ineffective to identify and reward performance to a certain extent. Although the company was paying their employees around seven to eight percent more than the average compensation in other large companies‚ the performance appraisal system did not clearly identified outstanding performance‚ which caused inequity in rewarding performance and led to unhappiness
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Guinea and Merck’s Gift to World: A Vaccine for Ebola Christmas may have come early to the West African nation of Guinea; a vaccine developed by Merck and tested on 4‚000 people in Guinea proved 100% effective. Sakoba Keita‚ Ebola response coordinator in Guinea called it Guinea’s gift to the world and it very well might be. Conditions of Testing There are certain medical concerns on the testing methodology. Due to the epidemic nature of the disease and the urgent need for a solution‚ no placebos
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Industry Analysis i 1. Origins and Evolution 2 2. Environmental Analysis (PEST) 2 3. Structural Industry Analysis (Porter’s Five Forces) 4 4. Strategic Issues Facing The Industry 5 5. Analysis of Key Industry Participants and Strategy 6 6. Pfizer – SWOT Analysis and Strategy Review 8 7. Conclusion 10 8. References 10 Pharmaceuticals Industry Analysis Page 1 Executive Summary This report provides an analytical strategic review of the pharmaceutical industry; it’s origins‚ evolution‚ development
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2011) Strategic Management Case Study Executive Summary: 3 Current Vision 4 Current Mission 4 Values 5 Current Strategies: 6 Developed Vision 7 Developed Mission 7 Reason for new mission 8 SWOT Analysis 9 External opportunities: 9 External Threats: 10 Financial and Operating Performance Analysis 11 Close Competitors 11 Ratio Analysis 11 Key Industry Ratios 14 Operating Profit margin 14 Net Profit margin 14 Current Ratio
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MERCK SHARPE & DOHME CASE SUMMARY QUESTIONS 1. Provide brief Background and Context In 1996 Merc Sharp & Dohme (MSD)‚ one of the top tier pharmaceutical firms in Argentina was undergoing fundamental changes in both its organizational structure as well as managerial philosophy. For over a year the company was under a new managing director who was leading the transformation of the company. The main goals at the time were to change the old hierarchical management system into a flatter
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SWOT Analysis • • • • Strengths Weaknesses Opportunities Threats Mission An organization’s fundamental purpose SWOT Analysis To formulate strategies that support the mission Internal Analysis Strengths (distinctive competencies) External Analysis Opportunities Weaknesses Threats Good Strategies Those that support the mission and • exploit opportunities and strengths • neutralize threats • avoid weaknesses Copyright © by Houghton Mifflin Figure 8.1 8–1 Porter’s Generic Strategies Strategy
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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