HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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Table of Contents Executive summary 1. Introduction ………………………………………………………………………………………3 2. Summary of the Current Situation………………………………………………….……4 2.1 Current financial Performance………………………………………………………….…5 3. External Analysis……………..…………………………………………………………………..7 3.1 Driving Force for Change……………….……………………………………………………7 3.2 Porters Five Forces Model……………………………………………………………………8 3.3 Key Success Factors………………………………………………………………………….11 3.4 Summary of External Analysis…………………………….…………………………………13
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Case Example 2 Environmental Justice Case Study: The Jabiluka Mine and Aboriginal Land Rights in Australia�s Northern Territory Table of Contents • Problem • Background • KeyActors • Demographics • Strategies • Solutions • Recommendations • References [pic] The Problem Controversy has surrounded uranium mining over the past few decades‚ but has become increasingly volatile in the wake of nuclear accidents like Chernobyl. Likewise‚ the byproduct
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eBAGS Case Study Operations Introduction eBAGS was officially launched in 1999 with a mission “To be the world’s most recommended retailer of bags and related accessories by delivering a trustworthy and innovative customer experience while being a cool place to work‚ and earning a superior profit” (eBAGS‚ 2011). Founded by John Nordmark with assistance from Peter and Elliot Cobb‚ Frank Steed‚ and Andy Youngs‚ this group risked all of their life savings to start a storefront
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w rP os t S 910D05 OPERATIONS STRATEGY AT GALANZ op yo Dr. Stephen Ng and Barbara Li wrote this case under the supervision of Professors Xiande Zhao‚ Xuejun Xu and Yang Lei solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation
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Case Study: Westover Electrical‚ Inc. Westover Electrical‚ Inc.‚ is a medium-size Houston manufacturer of wire windings used in making electric motors. Joe Wilson‚ VP operations‚ has experienced an increasing problem with rejected product found during the manufacturing operation. "I’m not sure where to begin‚" admitted Joe at the weekly meeting with his boss. "Rejects in the Winding Department have been killing us the past two months. Nobody in operations has any idea why. I have just brought in
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The case centers mainly on the well-known sports brand Puma and its strategies to become one of the principal brands in the market. It also mentions its competitors‚ Adidas‚ Nike‚ Reebok‚ Diesel‚ Prada Sports and Fila‚ and their approaches to keep their status and high share in the market. One of their principal strategies is in marketing‚ each company targeting a different sport. In the 1980’s Puma was the world leader in tennis rackets and was ahead of Adidas in tennis footwear but a bad
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Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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Rotimi Oyewole December 17‚ 2010 INBM 400 Seminar Final Case Study Under Armour Under Armour is an emerging company in the sports apparel industry whose mission is to “Make all athletes better through passion‚ science and the relentless pursuit of innovation”. Under Armour was a disruptive innovator in the sports apparel industry by creating sports apparel using synthetic materials as an alternative to natural fibers‚ such as cotton. This important change in material resulted in a “shirt
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under the name‚ Blue Ribbon Sports. Back then‚ the modest goal was to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry. Today in 2012‚ NIKE not only manufactures and distributes athletic shoes at every marketable price point to a global market‚ but over 40% of sales come from athletic apparel‚ sports equipment‚ and subsidiary ventures. NIKE maintains traditional and non-traditional distribution channels
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