Marketing 2800 Professor Quinlan-Wilder November 16‚ 2011 Marketing 2800 | | Executive Summary Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company‚ Reebok has been dedicated to making athletes faster. Since then‚ Reebok has evolved into the world’s second largest maker of athletic apparel and is a leader in the shoe industry. Now Reebok will pave the way with its answer to the latest craze in fitness and in running. The Reebok Realflex will
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Homecillo‚ Marie Grace Mesa‚ Maria La Arnie Laput‚ Wynn February 9‚ 2010 I. SITUATIONAL ANALYSIS INDUSTRY ANALYSIS The athletic shoe market comprised about 50% of the US general footwear market. The domestic retail shoe market was expected to continue to grow at a rate of 5.5 percent until the end of 2000. In the US‚ the two largest athletic shoe makers were Nike and Reebok with a combed 50% share of the market. Majority of their products are manufactured in countries outside
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As mentioned the history of the company linked to year 1920 when Adolph Dassler had start producing footwear for soccer players and in 1924 Dassler’s brother‚ Rudolph joined him and started their own factory called Dassler Brother Shoe Factory. At that time there was no rivalry for the company till the year 1948 when brothers decided to dissolve the company and Rudolph went and started his own company called Puma schuhfabrik Rudolph Dassler. Since that time Puma became the new entrance and first
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INTRODUCTION CEO: Mark Parker Home office : One Bowerman Drive‚ Bearerton OR 97005 Fiscal Year ended May 31‚2011 Nike specializes in a wide range of products. They are leaders in the production of athletic footwear as well as leisure and casual footwear. Nike also produces sport apparel‚ accessories and sport performance equipment for not only the SEC teams and the general public here in the US‚ but globally as well. AUDIT REPORT PriceWaterhouseCoopers LLP 1300
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risks inherent in globalization – this paper examines the various difficulties and complexities companies face as they seek to balance both company performance and good corporate citizenship in today’s global world. 1. The Athletic Footwear Industry The athletic footwear industry experienced an explosive growth in the last two decades. In 1985‚ consumers in the United States alone spent $5 billion and purchased 250 million pair of shoes.2 In 2001‚ they spent over $13 billion and bought over
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While other athletic shoe companies bombard the airwaves with commercials pushing their product lines‚ Reebok remains out of sight and out of mind. While Reebok’s competitors are known by familiar slogans like Nike’s "Just Do It‚" Reebok’s‚ "Are You Feeling It‚" does not equate to their brand name in the eyes of most consumers. Reebok‚ in terms of their products‚ is not entirely different from Nike. Reebok is involved in the design and marketing of both athletic and non-athletic footwear and apparel
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founder‚ Adolf "Adi" Dassler. Dassler created Adidas after setting a goal that he will create the best performance athletic shoes. Which ironically enough are still the main products that Adidas is known for. Adidas has continued to gain recognition throughout the years. Many credit this to Adidas ’ quality‚ styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide‚ with their products selling in almost 200 countries. In 1994 alone
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Founded in 1920 in Herzogenaurach‚ North Bavarian‚ Germany by Adolph (Adi) Dassler‚ Adidas then well known for pioneering athletic footwear with kind of revolutionary invention in athletic footwear and equipment in which Adi Dassler alone accumulating 700 patents and property rights worldwide by the time of his death in 1978. The company has long history in footwear business since founded in 1920. By 1924‚ Adolph Dassler’s brother Rudolph Dassler join to the business where two brothers then
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INTRODUCTION Founded in 1968 in Oregon‚ Nike’s business activities involve design‚ development and the worldwide marketing of high quality apparel‚ equipment‚ footwear and accessory products. Nike sells to approximately 140 countries around the world and currently boasts an approximate revenue of $8‚776‚900‚000 These revenues are based on product sales of shoes‚ clothing‚ and other sports products. Advertising expenditures currently total $223‚300‚000 and include the following allocations: $64‚975
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University of Maryland out of the trunk of his car. In 1998‚ the football oriented movie “Any Given Sunday” was being filmed in Baltimore where Under Armour is based. The producers of the movie were looking for a product that would represent the athletic nature of the movie and be comfortable to wear during filming. Under Armour agreed to provide products‚ and UA shirts were used throughout the filming and appeared in the movie itself‚ resulting in national exposure for the brand. At about the same
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