innovation to every athlete in the world.” Nike‚ Inc. Mission Nike‚ Inc. is the “largest seller of athletic footwear and athletic apparel in the world. Performance and reliability of shoes‚ apparel‚ and equipment‚ new product development‚ price‚ product identity through marketing and promotion‚ and customer support and service are important aspects of competition in the athletic footwear‚ apparel‚ and equipment industry. Company Goals • Lead in corporate citizenship through proactive programs
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under the name‚ Blue Ribbon Sports. Back then‚ the modest goal was to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry. Today in 2012‚ NIKE not only manufactures and distributes athletic shoes at every marketable price point to a global market‚ but over 40% of sales come from athletic apparel‚ sports equipment‚ and subsidiary ventures. NIKE maintains traditional and non-traditional distribution channels
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prior to its 2005-2006 restructuring? Has the corporate strategy changed with restructuring? “Adidas’s corporate strategy has been all along to improve on athletic footwear so as to give athletes an edge in competitive events (Sunset‚ 2009).” Their common approach has been to merge and divest other sporting goods‚ and apparel and footwear entities‚ to implement a marketing strategic tool of matching their product line with famous athletes and sporting events according to their product line. Adidas’s
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Industry Surveys Apparel & Footwear March 4‚ 2004 CURRENT ENVIRONMENT..................................................................1 Marie Driscoll‚ CFA Apparel Analyst Yogeesh Wagle Footwear Analyst A $500 million opportunity in women’s better apparel More changes to follow The end of quotas and tariffs Summary of overall environment Consumer confidence on the rise Apparel sales decline eases In search of style Footwear sales step down Industry outlook brightens INDUSTRY PROFILE
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a revered place in society. Athletes‚ depending on the sport in which they engage‚ require apparel and accessories to compete as best they can. This fundamental necessity for the sportsman has created a massive market for sportswear‚ apparel and athletic accessories. Two companies that have taken the most advantage of the potential for growth in this industry are Nike and Adidas. These corporations sit atop the industry for many reasons‚ but on the whole they can attribute their success to their
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There are several significant athletic and leisure footwear companies and sports equipment firms that produce similar products. Some of the primary ones are Puma and Adidas are some of the big competitors with Nike. Other large companies have diversified their product lines to include athletic and leisure apparel including Under Armour and lululemon. This type of quick change in technology and customer preferences
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Wang decided to leave the company and strike it out on his own. With the advice from an American friend at Nike‚ Rick Wang became acquainted with the athletic footwear industry. Wang entered the retail and franchise business by establishing RetailCo Inc‚ a company established with the intention of managing the retail realities of the athletics footwear sales in China. In 1998‚ RetailCo Inc opened its first sports and retail store under the US franchise The Athlete ’s Foot. Early success with the franchise
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coach. While attending Stanford University‚ Knight wrote a paper about breaking Germany’s domination of the U.S. domestic athletic shoe industry by distributing low-cost‚ high-quality Japanese athletic shoes to American consumers. In an attempt to realize his theory‚ Knight visited Japan and built an agreement with the Onitsuka Tiger company‚ a manufacturer of quality athletic shoes‚ to sell Tiger shoes in the United States. Since Bowerman and Knight each had full-time jobs‚ they needed someone to
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California corporation‚ which commenced operations in 1977 and began to sell sunglasses in 1984 (Scott‚ 1998). The company is an innovation-driven designer‚ manufacturer and distributor of consumer products‚ including high-performance eyewear‚ footwear‚ watches and athletic equipment. Oakley’s principal strength is its ability to develop products which demonstrate superior performance and comfort through the combination of patented and other proprietary technology and unique styling. The company has focused
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AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder‚ Colorado as a simple‚ comfortable boat shoe‚ today Crocs footwear can be found across the globe. With distinct collections‚ Crocs offers colorful‚ lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the Croslite technology
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