exposure in mid-price footwear and apparel lines. It also commits to cut down expenses. * Kimi Ford’s initial assessment at a discount rate of 12% showed Nike as overvalued at $42.09. However it should undervalued at discount rates below 11.2% * The market responded mixed signals to Nike’s changes. Kimi Ford has done cash flow estimation‚ and asks her assistant‚ Joanna Cohen to estimate cost of capital. WACC Methodology: * The weighted average cost of capital (WACC) is the rate (expressed
Premium Weighted average cost of capital Arithmetic mean Financial markets
Global marketer of footwear‚ apparel‚ equipment and accessory products - Offers footwear and products to sports such as tennis‚golf‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ cheerleading‚ aquatic activities‚ hiking‚ outdoor activities and other athletic and recreational activities -Nike is the number 1 distributor of althletic footwear bringing in 20 Billion in 2011 -materials Nike flywire‚ Current Marketing Situation: Segmentation: - Nike athletic footwear line segments to anyone
Premium Nike, Inc. Athletic shoe
marketer and distributor of athletic footwear‚ apparel‚ equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton‚ Oregon and owns facilities in Tennessee‚ North Carolina and The Netherlands. The company operates in the Americas‚ Europe‚ the Middle East‚ Africa and Asia Pacific. Nike’s primary product focus is athletic footwear designed for specific-sport and/or leisure use. Nike is the world ’s largest supplier of athletic footwear‚ with an estimated share
Premium Supply and demand Marketing Athletic shoe
Background Interco was founded as International Shoe Company in 1911 as a footwear manufacturing company. By 1966‚ Interco was a major manufacturer and retailer of consumer products and services. Most of Interco’s growth during this period was through the acquisition of related businesses. In 1988 Interco was made up of 4 main business segments: * Apparel Manufacturing * General Retail Merchandising * Footwear Manufacturing and Retailing * Furniture and Home Furnishing
Premium Stock Investment Finance
The market for private-label athletic footwear is projected to grow 10% annually in all four geographic regions during the Year 11-Year 15 period and 8.5% annually in all four regions during the Year 16-Year 20 period. In Year 11‚ footwear companies can expect to sell an average of 4.84 million branded pairs and an average of 800‚000 private-label pairs‚ although sales at some companies may run higher or lower than the averages due to differing levels of competitive effort. Which
Premium Marketing North America Region
Executive summary This report provides an analysis and evaluation of two of the biggest companies Nike and Adidas in athletic footwear industry. One of the most popular products is selected from each of the company to investigate. The report is conducted by analysing detail into the athletic footwear industry and both companies’ background‚ macro and micro environment forces‚ market segmentation‚ target markets‚ targeting strategies and position strategies. Many secondary researches which will be
Premium Management Education Psychology
Team 8 BRAND EXPLORATORY & STRATEGY REPORT MAR6816 – Advanced Marketing Management Summer 2015 2-‐Year Internet MBA University of Florida NIKE FOOTWEAR Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren O’Brien Ken Oliveri Team 8 INTRODUCTION Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor
Premium Athletic shoe Shoe Footwear
(Actual) “Bring inspiration and innovation to every athlete in the world.” C. Mission Statement (Actual) “To be the leading sports brand in the world.” Mission Statement (Proposed) As the largest seller of athletic footwear and athletic apparel in the world (2‚ 3)‚ we create products for consumers and athletes (1) who enjoy having quality products that are high performance and reliable‚ such as shoes‚ apparel‚ and technologically advanced equipment) (4). Our dedicated
Premium Nike, Inc. Athletic shoe Revenue
Executive Summary Introduction This report will discuss in detail‚ the athletic footwear industry‚ and all aspects of its operations. It will focus on Nike‚ the industry’s leader‚ and a selected few of its competitors; Adidas-Salomon and Reebok‚ Sketchers‚ and K-Swiss. A brief overview of Nike and its competitor’s company profiles‚ brand portfolios‚ and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses
Premium Athletic shoe Nike, Inc.
Brand Inventory Report – Nike Footwear MAR6816 – Advanced Marketing Management Summer 2015 2-Year Internet MBA University of Florida Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren Lupo Ken Oliveri NIKE BRAND HERITAGE Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor for the Japanese shoemaker Onitsuka Tiger (known today as Asics). Bill Bowerman‚ a track and field coach‚ and Phil Knight‚ middle-distance runner‚ from University of Oregon‚ created
Premium Nike, Inc. Athletic shoe