Company profile & backgroundNIKE‚ Inc. is engaged in the design‚ development and worldwide marketing of footwear‚apparel‚ equipment and accessory products. . It sells its products to around 18‚000 retail accountsin the United States and through a mix of independent distributors‚ licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men‚ women and children. The top selling product categoryincludes
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BEAVERTON‚ Ore. (7 August‚ 2006) – Nike Brand President Charlie Denson today announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments. The moves evolve Nike from a product-driven business model supported by brand initiatives‚ to a consumer-focused organization driving profitable growth through global category management of core business segments. "We’re aligning
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one of the biggest assets that athletic shoe companies as Nike‚ Adidas‚ Reebok‚ Fila can have. Brand awareness always brings a considerable advantage in getting consumer’s attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they don’t have time to shop around. Athletic shoe manufacturers must balance
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providing the best and modern technology in the form of the footwear and apparel to the customer. The Reebok Charter establishes the mission of the company and clearly states the company ’s philosophy of doing business and its core values. The goal of the Reebok is to become the largest and most profitable sportswear. In their mission statement they said that the company is providing the best and modern technology in the form of the footwear and apparel to the customer. Reebok offers various apparels
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Game All About? It’s an online‚ PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members. The marketplace is worldwide—production and sales activities can be pursued in North America‚ Latin America‚ Europe-Africa‚ and Asia Pacific There are 12 market segments—4 geographic segments each for branded footwear sales to retailers‚ for online footwear sales direct to consumers‚ and for private-label sales 1-2 McGraw-Hill/Irwin
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When people hear the name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was
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References: Source: National Sporting Goods Association. 2012. NSGA. www.nsga.org Competitive Environmental Factors Nike is the number one footwear provider in the market. In 2008‚ Nike owned 31% of athletic footwear global market share (Exhibit 4). Exhibit 4 || Athletic Footwear – Global Market Shares (2008) Source: Ranking the Brands. 2011. Internal Factors | W E A K N E S S * Nike is under the radar for its factories’ labor in Asia
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REPORT An academic written sample from Liu Yijun In support of applying MSc Finance at Manchester University Note: This is a short version only covered what was performed by Liu Yijun‚ including brief introduction‚ the calculation of FCF‚ WACC‚ sensitivity analysis and word typesetting In partial fulfillment of the requirements for the course Equity Investment January‚ 2013 1 January 2013|Equity Investment|NIKE Inc Financial Report Recommendation BUY Price at 9 Jan 2013
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are located in Beaverton‚ Oregon in Portland and the company operates in more than 160 countries all over the world with more than 30‚000 employees across all six continents (Nike 2011). Nike Today Nike today is the largest manufacturer of athletic footwear‚ clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas‚ Puma‚ K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market
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other consumer products / services through acquisitions • Fairly conservative financially‚ debt level is relatively low • Interco has moved away from apparel and general retail (went from 59% to 40% of total sales) • Placed more emphasis on the footwear division. (acquired Converse in 1986)• • Placed much more emphasis on the furniture division (sales rose from 20-33% of Interco’s total sales) Current Scenario • Cheap imports hurting profitability of U.S. apparel manufacturers • Retailing industry
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