employee Frank Rudy. In 1981 Nike opened its first footwear distribution center in Memphis‚ Tennessee. Later in 1990‚ Nike opened its first Nike town store in Portland‚ Oregon. They made an exclusive agreement with The Athletic Congress in 1992‚ so that every medallist in the Barcelona games would wear Nike Apparel. In 1993 Nike introduced the “Reuse-A-shoe” program‚ whereby old athletic shoes would be collected and used in the making of athletic courts‚ tracks and fields. During March 2004‚ Nike
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Group Nike Inc. is an American multinational corporation engaged in athletic footwear‚ apparel‚ equipment and accessories. Nike Inc. was incorporated in 1968 by the laws of the state of Oregon. As we speak‚ Nike Inc. is the largest seller of athletic footwear and athletic apparel‚ represented in over 170 countries in the world (Nikeinc.com 2013). Vision NIKE‚ Inc. is the world’s leading innovator in athletic footwear‚ apparel‚ equipment and accessories. Nikes vision does not take a forward-looking
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Objective………………………………………………………………P.6 Identification of Marketing Strategies……………………………………………P.6-7 Marketing Mix Analysis…………………………………………………………..……P.7-11 Recommended Course of Action……………………………………………..…P.11-13 Executive Summary Adidas is a primary footwear companies along with its competitors who have adopted an online e-commerce strategy to increase their sales and product awareness. Most importantly‚ Adidas have invested heavily into online brand building and image development and it was primarily
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1199 Marketing Principles Marketing Plan for Fitflop Done By: Khoo Chien Ying (Gil) [3396979] Chew Yun Wei [3396548] Kong Peiling [3396996] Wong KeXian [3397400] Maryann Bey Yu Yuan [3399432] Foo Jia Min [3396756] Agenda: 1. Executive Summary-------------------------------------------------------------------Pg 3 2. Company Background----------------------------------------------------------------Pg 4-5 3. Company Mission---------------------------------------------------------------------Pg
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therefore access to financial information is hard at retrieve. Numbers retrieved are questionable since their financial information is private. Similar to Dick’s‚ their target market is focused on customers who are involved or interested in athletics. Although athletes are the prime target market‚ many purchases are made from parents‚
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innovation to every athlete in the world.” Nike‚ Inc. Mission Nike‚ Inc. is the “largest seller of athletic footwear and athletic apparel in the world. Performance and reliability of shoes‚ apparel‚ and equipment‚ new product development‚ price‚ product identity through marketing and promotion‚ and customer support and service are important aspects of competition in the athletic footwear‚ apparel‚ and equipment industry. Company Goals • Lead in corporate citizenship through proactive programs
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under the name‚ Blue Ribbon Sports. Back then‚ the modest goal was to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry. Today in 2012‚ NIKE not only manufactures and distributes athletic shoes at every marketable price point to a global market‚ but over 40% of sales come from athletic apparel‚ sports equipment‚ and subsidiary ventures. NIKE maintains traditional and non-traditional distribution channels
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fallen $220 million. A study written by Douglas Robson printed in Business Week revealed that Nike’s market share in the U.S. athletic shoe industry had fallen from 48 percent to 42 percent since 1997. In addition‚ supply-chain issues and the effects of a strong dollar negatively affected revenues. In the meeting‚ management planned to increase revenues by developing athletic-shoe products in ranges varying between $70-$90 and push their apparel line. Nike’s executives expressed that the company would
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prior to its 2005-2006 restructuring? Has the corporate strategy changed with restructuring? “Adidas’s corporate strategy has been all along to improve on athletic footwear so as to give athletes an edge in competitive events (Sunset‚ 2009).” Their common approach has been to merge and divest other sporting goods‚ and apparel and footwear entities‚ to implement a marketing strategic tool of matching their product line with famous athletes and sporting events according to their product line. Adidas’s
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Industry Surveys Apparel & Footwear March 4‚ 2004 CURRENT ENVIRONMENT..................................................................1 Marie Driscoll‚ CFA Apparel Analyst Yogeesh Wagle Footwear Analyst A $500 million opportunity in women’s better apparel More changes to follow The end of quotas and tariffs Summary of overall environment Consumer confidence on the rise Apparel sales decline eases In search of style Footwear sales step down Industry outlook brightens INDUSTRY PROFILE
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