a revered place in society. Athletes‚ depending on the sport in which they engage‚ require apparel and accessories to compete as best they can. This fundamental necessity for the sportsman has created a massive market for sportswear‚ apparel and athletic accessories. Two companies that have taken the most advantage of the potential for growth in this industry are Nike and Adidas. These corporations sit atop the industry for many reasons‚ but on the whole they can attribute their success to their
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gentlemen and thank for taking the time to meet with us. Nike was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike‚ Inc. on May 30‚ 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products‚ such as Cole Haan. When we were considering on whether it was more appropriate
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There are several significant athletic and leisure footwear companies and sports equipment firms that produce similar products. Some of the primary ones are Puma and Adidas are some of the big competitors with Nike. Other large companies have diversified their product lines to include athletic and leisure apparel including Under Armour and lululemon. This type of quick change in technology and customer preferences
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Wang decided to leave the company and strike it out on his own. With the advice from an American friend at Nike‚ Rick Wang became acquainted with the athletic footwear industry. Wang entered the retail and franchise business by establishing RetailCo Inc‚ a company established with the intention of managing the retail realities of the athletics footwear sales in China. In 1998‚ RetailCo Inc opened its first sports and retail store under the US franchise The Athlete ’s Foot. Early success with the franchise
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coach. While attending Stanford University‚ Knight wrote a paper about breaking Germany’s domination of the U.S. domestic athletic shoe industry by distributing low-cost‚ high-quality Japanese athletic shoes to American consumers. In an attempt to realize his theory‚ Knight visited Japan and built an agreement with the Onitsuka Tiger company‚ a manufacturer of quality athletic shoes‚ to sell Tiger shoes in the United States. Since Bowerman and Knight each had full-time jobs‚ they needed someone to
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California corporation‚ which commenced operations in 1977 and began to sell sunglasses in 1984 (Scott‚ 1998). The company is an innovation-driven designer‚ manufacturer and distributor of consumer products‚ including high-performance eyewear‚ footwear‚ watches and athletic equipment. Oakley’s principal strength is its ability to develop products which demonstrate superior performance and comfort through the combination of patented and other proprietary technology and unique styling. The company has focused
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AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder‚ Colorado as a simple‚ comfortable boat shoe‚ today Crocs footwear can be found across the globe. With distinct collections‚ Crocs offers colorful‚ lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the Croslite technology
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Nike story Nike Clothing | Nike Shoes Men o Men Nike Footwear Women Women Nike Footwear Girls o Girls Nike Footwear Boys o Boys Nike Footwear Nike shoes and sportswear clothing Nike trademarks the “Swoosh” logo and the “Just Do It” slogan. Nike‚ the world’s leading supplier of athletic shoes and apparel‚ was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25‚ 1964 the company was originally
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and for our customers. Broga is a business that is owned by the undergraduate students‚ Nafisah and her friends‚ Anis‚ Mashitah‚ Ras‚ Kyai‚ Aishah and Mahiusha. They have a Diploma in shoe and footwear Making and a B.Sc. in Business Administration‚ with well over 5 years of experience in the shoe and footwear manufacturing industry‚ working for some of the leading brand in Malaysia.. She will be bringing in his vast hands – on experience to build Broga
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The case provides several issues that class members will need to address: 1. How well positioned is Puma for the future now that things have gotten turned around? 2. How important is it that Puma strive to gain sales and market share‚ given that the industry arena in which it competes is “fragmented” with many competitors? 3. Does Puma currently have a good strategy for the long-term or are strategic changes and adjustments needed? 1. What is your opinion of the job that Puma’s management
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