Executive Summary Overview Nike is the market leader in athletic shoes in the United States. The Oregon based company has always utilized offshore facilities in low-income countries to produce at minimal costs followed by importation into predominantly the US for sales. Nike is quick to divest from emerging markets as costs rise and has recently signed short term production contracts with a long term strategy of production in China. Unlike Nike’s previous global endeavors‚ the political and cultural
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MARKETING MANAGEMENT ACADEMIC REPORT ON NIKE INDIA LIMITED COMPANY. | Submitted to: Ms. Manisha Presented by: - BABITCHE Jessica. * DAGO Marc-Emmanuel. * POLNEAU Henry-Joel. Registration number: BLR1208032028. TABLE OF CONTENTS | 1- EXECTIVE SUMMARY 2- INTRODUCTION 3- AIM OF THE STUDY 4- COMPANY PROFILE 5- SWOT ANALYSIS OF NIKE INDIA 6- PESTEL ANALYSIS OF NIKE INDIA 7- PORTER’S FIVE FORCES 8- UNIQUE VALUE PROPOSITION
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The fitness and wellness industry has many different areas of opportunities. The profession that I am choosing to pursue is called a fitness and wellness coordinator‚ which includes areas of athletic training‚ exercise physiology‚ and personal training. The duties that one performs in this profession involves instructing‚ individuals or groups in exercise activities‚ including cardiovascular exercises‚ strength training‚ and stretching‚ developing programs that help patients recover from chronic
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An organization created under the regulations of a state to act as a legal person to carry on business‚ which can sue or be sued‚ can issue shares to raise funds with which to start or to increase its capital is a corporation. There are also non-profit corporations organized for religious‚ educational‚ charitable or public service purposes. One of the corporations are the “Nike‚ Inc” which in other words can be said a company. And what here will be discussed the process how a corporate body that
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NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports
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Under Armour felt they could take away from both Nike and New Balance sales‚ by taking a different route with their marketing campaign and competing effectively against each brand. In addition‚ Under Armour already held a dominant brand in the –athletic gear
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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When it comes to athletic apparel‚ the first company people think of is either Nike or Adidas. Why? Both Nike and Adidas have done an impressive job in marketing their products‚ with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly‚ but recently‚ Under Armour has become a serious competitor to the two
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influential in Nikki’s choice in cosmetic products because she views her sister as an expert. Although Nikki looks to her older sister for guidance for cosmetics she does not consult her older sister nor other family members for assistance with athletic shoe apparel. Nikki told me that her family is really big into New Balance running shoes. She stated that this has been a product that her other family members are loyal to. She likes Nike running shoes better because she likes Nike’s design. She
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control of their lives." Oxfam’s owners have a limited liability. Nike‚ Inc. is a public-sector company that was founded in 1964 as Blue Ribbon Sports; this was later changed to Nike‚ Inc. in 1974. Nike specializes in athletic shoes and apparel‚ sports equipment and athletic and recreational products. Nike‚ Inc. main motive is to produce a quality product whilst making as much profit as possible; Nike‚ Inc. is a very profitable organisation and had a total income of $24.1 billion last year. Nike
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