Revisiting The Golden Era Of Hindi Cinema Introduction : A country of 1.2 billion people‚ the ancient civilisation of India is a melting pot of cultures and juxtapositions. It is a land that will assault your senses all around. The vibrant colours‚ exotic aromas‚ cacophony of sounds‚ and the amalgamation of flavours will both enchant and offend. Within it more than 20 native dialects are spoken. But in this diversity there is unity found in the common language of their movies. Such is the
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Abstract: With a rich heritage of more than a hundred years‚ the Indian film industry‚ with the Hindi film industry (Bollywood) at its focal point‚ is continuously evolving to adapt to the changing demands of its audience. With its ‘industry’ accord in place since 2000‚ abetted by an open economy facilitating business‚ there couldn’t have been a period as strategic as this for the involvement of corporate entities in Bollywood. This article aims to discuss‚ by virtue of cogent reasoning via suitable
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INTRODUCTION The bollywood industry is one of the largest industries in India‚ though it is still not considered to be a mainstream industry because of its highly unorganised structure. Nevertheless it cannot be denied that it is one of the most lucrative and highly volatile sectors‚ where a film can make or break careers. The movie industry largely depends on the audience‚ the consuming public for its revenue. The way and means to reach this diverse audience is through promotions. Where once‚
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September 5‚ 2013 Mere Christianity: Christian Behavior Mere Christianity is a theology book written by C.S Lewis‚ as a commentary to the radio broadcastings between 1952 and 1954 of the British Broadcasting Corporation. The book was originally split up into three pamphlets: The Case for Christianity‚ Christian Behavior‚ and Beyond Personality. These set of documents are considered a classic of Christian apologetics. Christian Behavior is the third book in C.S Lewis’ Mere Christianity. Book
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Placement’ refers to the practice of including a brand name product‚ package‚ signage or other trademark merchandise within a motion picture‚ television show or music video (Steortz‚ 1987). One of the earliest instances of product placement in Bollywood or Hindi movies took place in the early 1970’s when the Rajdoot motorcycle brand was featured in the Raj Kapoor movie called Bobby. Since then till the time when the Maruti Suzuki Swift car was placed in the movie Bunty aur Babli (2005)‚ Bollywood had not experienced
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IMPROVISATION ET CAPRICE September 13‚ 2011 By Eugène Bozza Saxophone Studio Presentation Presented by Robby Avila “The good man is the only excellent musician‚ because he gives forth a perfect harmony not with a lyre or other instrument but with the whole of his life.” - Plato Eugène Bozza (4 April 1905 – 28 September 1991) Eugène Bozza was a 20th century French musician and talented composer who wrote many important works for not only the saxophone‚ but for nearly every wind instrument
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Neighbourhood Watch Setting up a Neighbourhood Watch is the perfect solution to reducing crime. The volunteer members keep their eyes open for suspicious activity and report it directly to the police‚ who can then take action. They can also help educate residents in ways to reduce crime‚ especially stopping burglaries.The problem‚ of course‚ is that it requires a commitment of time‚ especially from the Watch Co-ordinator‚ and that might not be for everyone. Community Initiatives If there’s no group
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“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr. “Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that.” Martin Luther King Jr.“Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only
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What is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. FWhat is the value of a 1947 silver dollar? Since we were under British rule our rupee was pegged to pounds. From 1927 to 1966‚ it was 13 rupees = 1 pound. This was maintained until 1966‚ when the rupee was devalued and pegged to the U.S. dollar at a rate of 7.5 rupees = 1 dollar. This value lasted until the U.S. dollar devalued in 1971. http://qna.rediff.com/questions-and-answe
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FIZZ AND FILM Question 1 PepsiCo international launched Pepsi’s Sea of Stars in the Middle East region to help build brand awareness. Pepsi’s brand awareness is very high in the Middle East. Should Pepsi use a similar kind of campaign in other markets and is there any value in having identical advertising in both market? Answer Pepsico International can not use the same strategy to market its products in other countries because in each country has a different culture. Middle East countries‚ including
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