Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR‚ MICKEY: In April 1992‚ EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris‚ it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim‚ California; Disney World in Oralando‚ Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise‚ Europeans failed to “go goofy”
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Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Hong Kong was a prime tourist destination for a large number of people from the mainland. Disney focused on people from mainland‚ the local residents and international tourists. The culture of Hong Kong differs from the mainland and the local residents were infamous for their low patience and different tastes for entertainment. Since it’s opening‚ the park has
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Case 2: Euro Disney 1. The factors that contributed to Euro Disney’s poor performance during its first year of operation were their lack of knowledge of their target market and the fact that they didn’t take into consideration that the target market was not intended to just focus on one culture. Disney builds and promotes Euro Disney as a piece of America in Europe although Disney failed to adapt to the culture. In the European culture they perceived Euro Disney as being overpriced and the vacation
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(1) Why has Disney been successful so long? The Disney Company has been successful and they are a great example of a company that has been able to sustain superior performance. Disney has been able to ward off the competition and sustain a profitable business over the long haul‚ due to the inability to be imitated – they are protected by various barriers. Private Information - Disney has created characters and a brand that is unable to be duplicated. Walt Disney learned from his very first
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though cumulative losses through April 1993 approached half a billion dollars.1 The European park also fell one million visitors short of its goal for the first year of operations‚ with the French comprising only 29% of the park’s total visitors between April and September 1992a far cry from the predicted 50%.2 In addition to the financial woes weighing on Bourguignon‚ he was also expected to stem the flow of bad publicity which EuroDisney had experienced from its inception. Phase Two development
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Is Disney actually hutting our children? In the years growing up as a child it is practically impossible to find children that did not watch or claim to have a favorite Disney movie of their own. With young children being so easily influenced by what they see on TV this could be a problem. One major cause could be parents working more hours than they have in the past. The result of working is parents having less time to spend with their children. And because parents don’t have the extra time
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1. Newell’s corporate-level strategy is to grow and become “big enough to get attention” from its big buyers‚ such as the Walmart‚ Sears‚ Kmart (back then)‚ etc. The company’s CEO John McDonough saw the acquisition of other smaller companies as a way of achieving the $10 billion market value threshold‚ which would give Newell leverage and bargaining power over their big clients and fulfil the corporate-level strategy. Once a smaller company is acquired by Newell almost immediately it goes through
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Analysis of the Walt Disney Company Report by Valanium Analysts: Juan Calderon‚ Sergio Delgado‚ Andre Oliveira‚ and Juan Paiz Investment Recommendation: MARKET PERFORM DIS – NYSE (12/3/01) 52 week range $20.47 $15.50 - $34.80 Revenue (2001 Unaudited) Market Capitalization Shares Outstanding 2002E $0.62 2003E $0.75 Ratios Forward P/E Forward PEG M/B 1.01% 10‚605‚954 Book Value per Share (09/01 un audited) EPS Forecast FYE 09/30 EPS $25‚256 Million $42‚762
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One day Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park‚" the more imaginative and elaborate it became. The original plans for the park were on 8 acres next to the Burbank studios where his employees and families could go to relax. It was soon clear that 8 acres wouldn’t be enough. Although‚ Disneyland was expensive. Walt once said "I could never convince the financiers that Disneyland was feasible
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dream. Many people believe that Disney has focused too much on race and the time period‚ rather than making Tiana a princess. Moon Charania and Wendy Simonds wrote an article titled “The Princess and the Frog” explaining the different stereotypes presented in the film. Ajay Gehlawat also wrote an article titled “The Strange Case of The Princess and the Frog: Passing and the Elision of Race” explaining the stereotyping of the races in the film. I think Disney did a great job of relating the time
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