COMPANY PROFILE Inception Tata Motors Limited is India ’s largest automobile company‚ with revenues of Rs. 24‚000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world ’s fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945‚ Tata Motors ’ presence indeed
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The company that we have chosen to focus on for our analysis is Tata Motors‚ India’s largest automobile company. This report will take a look at the marketing environment by which Tata is surrounded; will attempt to identify key strengths and opportunities that Tata Motors may wish to capitalize on; and will find and warn against glaring weaknesses and hidden threats that Tata Motors needs to guard against. Owing to the fact that Tata Motors is an enormous international company and this is but a brief
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Marketing strategies of TATA motors is one of the most successful marketing strategies in automobile industry. By looking at the SWOT analysis of Tata Motors‚ you will know why Tata Motors Company is able to produce more than 4 million different types of vehicles such asc a r s‚ trucks‚ commercial vehicles‚ 4×4…etc since the company began in 1945. Meanwhile‚ Tata Motors Limited has also become the largest automobile producer in India market. Marketing strategies of Tata motors What makes the
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Case Study analysis TATA-CORUS:- Q.1. What are the benefits of the TATA-CORUS merger deal to the stakeholders of TATA Steel and the stakeholders of CORUS? Evaluate the post-merger security with the help of CAPM Model. A.1. On January 31st‚ 2007 India’s Tata Steel acquired Corus‚ the erstwhile British Steel Major at a price of 608 pence per Corus share totaling $12.1 billion/ Rs 54‚000 crore/ £6.1 bn‚ which was five pence per share higher than the offer of Brazil’s CSN (Companhia Siderugica Nacional)
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Case Study ’TATA SWACH-Nano Tech Water Purifier ’ 1.How the TATA Chemicals developed an innovative product‚ Tata Swach‚ the Nano Filter? Tata Chemicals and Tata Consultancy Services Ltd first began work in 2006 on the idea of water purification system made up of natural materials. Mr. Gopalkrishnan‚ vice chairman of TATA Chemical was inspired by the concept of an earlier water filter conceived. The filter used rice-husk ash‚ which is derived after burning rice husk or chaff ‚ a byproduct
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Mergers and Acquisitions Kyo-Dong Ryo Instructor Michelle Desaulniers ENG 3004 Dec 7th 2012 Introduction In today’s job market‚ employers are looking for many talented people‚ due to the constant changes of the business market. In this unstable business market‚ entrepreneurs are thinking very hard how to survive and make profits. One of the major strategies that entrepreneurs may use in order to get his/her company strong is called Mergers and Acquisitions (M&A). This paper provides basic
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Tata Group MARKETING PLAN BY Manu Joseph Section C PRN: 147 Executive Summary The Tata Nano is an inexpensive‚ rear-engined‚ four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March‚ 2009. This nickname is due to the Nano’s price point‚ near 100‚000 (one lakh rupees). Tata Motor Chairman‚ Mr Ratan Tata envisions that Tata Nano to become a “People’s car“ which is
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PEST ANALYSIS OF TATA MOTORS PEST ANALYSIS POLITICAL Since Tata Motors operates in multiple countries across Europe‚ Africa‚ Asia‚ the Middle East‚ and Australia‚ it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce‚ trade‚ growth‚ and investment are dependent on the local government as well as how successful local markets and economies
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Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet
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INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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