PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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Anatomy of a merger: behavior of organizational factors and processes throughout the pre- duringpost-stages (part 1) Steven H. Appelbaum Concordia University‚ Montreal‚ Quebec‚ Canada Joy Gandell Concordia University‚ Montreal‚ Quebec‚ Canada Harry Yortis Hydro-Quebec‚ Montreal‚ Quebec‚ Canada Shay Proper Montreal Stock Exchange‚ Montreal‚ Quebec‚ Canada Francois Jobin Kruger‚ Inc.‚ Trois-Rivie Âres‚ Quebec‚ Canada Keywords Mergers and acquisitions‚ Organizational behaviour‚ Process
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COMPARATIVE STUDY OF CUSTOMER SATISFACTION IN INDIAN PUBLIC SECTOR AND PRIVATE SECTOR BANKS 1Puja Khatri & 2yukti Ahuja 1 School of Management Studies‚ Guru Gobind Singh Indraprastha University‚ Kashmere gate‚ Delhi‚ India 2*Jagan Institute of Management Studies‚ 3‚ Institutional area‚ sector – 5‚ Rohini‚ Delhi – 85‚ India ABSTRACT With the advent of liberalization policy and RBI’s easy norms several private and foreign banks have entered in Indian banking sector which has given birth to cut throat competition
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| |Faysal Bank- | |Effects of Merger | |Organizational Behavior
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Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This
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CHAPTER 1 INTRODUCTION TO TAKEOVERSAND MERGERS | We have been learning about the companies that come together to form another company and companies taking over other existing companies to extend and expand their business. With the recession taking over toll of the international markets and many Indian businesses and the feeling of insecurity surging over our businessmen‚ it is not surprising when we get to hear about immense numbers of corporate restructurings
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Merger Strategy-Growth‚ Synergy‚ Operating Synergy‚ Financial Synergy‚ Diversification‚ Other Economic Motives‚ Hubris Hypothesis of Takeovers‚ Other Motives‚ Tax Motives Growth – This is one of the most common motives for mergers. It may be cheaper and less risky for the acquiring company to merge with another provider in a similar line of business than to expand operations internally. It is also much faster to grow by acquisition than internally. Sometimes an organization may have a window
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among both financial and strategic investors. Certainly‚ this recent trend is evident in the consumer sector – particularly in relation to North American Kraft Foods’ spinoff of its snacks business. The deal‚ valued at US$26bn‚ ranks as the largest North American transaction in the quarter and forms part of a string of spinoffs by international food groups over the past year. In the consumer sector itself‚ the spinoff comprised 74% of North American consumer deal value‚ and contributed heavily to the
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The Fast Moving Consumer Good (FMCG) that I have chosen to analyse is Arnott’s Tim Tam Balls (Refer to Appendix One for product picture). To explore the product from both a marketing and design perspective it is appropriate to conduct a SWOT analysis. Strengths Tim Tam Balls are a brand extension from one of Arnott’s best selling products‚ Tim Tam Biscuits. Arnott’s created the product as an easy to eat snack while on the go or as an after dinner snack. The easy to open soft packaging
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Merger Fundamentals Firms sometimes use mergers to expand externally by acquiring control of another firm. The objective for a merger should be to improve the firm’s share value‚ a number of more immediate motivations such as diversification‚ tax considerations‚ and increasing owner liquidity frequently exist. Sometimes mergers are pursued to acquire specific assets owned by the target rather than by a desire to run the target as a going concern. Mergers‚ Consolidations‚ and Holding Companies
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