Table of Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 Chapter 1 . INTRODUCTION 6 1.1 MAGAZINE INDUSTRIES: THE INDIAN SCENARIO 6 Chapter 2 . LITERATURE REVIEW 10 Chapter 3: OBJECTIVES 15 PRIMARY OBJECTIVES 15 SECONDARY OBJECTIVES 15 Chapter 4 : RESEARCH METHODOLOGY 16 RESEARCH PLAN 16 Data Sources 16 Research Approaches 16 Research Instruments (Questionnaire Construction) 17 Sampling Design 17 COLLECTION OF DATA AND ANALYSIS 18
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SINGH(Principal) of UIM and Director Academics UIM respectively along with Vikas Mehrotra Head of Business Administration Department‚ for their encouragement‚ support and guidance in carrying out the project. I am very much thankful to‚ my Project Guide Ms Abhilasha Srivastava ‚ Assistance for their interest‚ constructive criticism‚ persistent encouragement and untiring Guidance throughout the development of the project. It has been my great privilege to work under his/her inspiring guidance. I am
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INDIAN INSTITUTE OF MANAGEMENT CALCUTTA WORKING PAPER SERIES WPS No. 677/ August 2011 JUGAAD- Not just “Making do” but a Low Cost Survival & Coping Strategy at the Bottom of the Pyramids. by Ramendra Singh Assistant Professor‚ Indian Institute of Management Calcutta‚ Joka‚ Kolkata 700104 Vaibhav Gupta B.Tech Student‚ Department of Applied physics‚ Delhi Technological University‚ Delhi‚ India & Akash Mondal B.Tech Student‚ Department of Metallurgical and Materials Engineering
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The History of Pepsi-Cola Caleb D. Bradham was born in Chinquapin‚ North Carolina in 1866 to a well-to-do family. Caleb was a very well liked young man who was not only very smart‚ but very popular as well. He seemed to be destined for great things in life. Caleb wanted to become a doctor and after graduating the University of North Carolina he entered medical school at the University of Maryland. However‚ in his second year of medical school his father’s business failed. Caleb had to quit school
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Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately
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Wiedmann‚ Hennigs‚ Siebels / Measuring Consumers‘ Luxury Value Perception: A Cross-Cultural Framework Measuring Consumers’ Luxury Value Perception: A Cross-Cultural Framework Klaus-Peter Wiedmann Institute of Marketing and Management Leibniz University of Hanover Nadine Hennigs Institute of Marketing and Management Leibniz University of Hanover Astrid Siebels Institute of Marketing and Management Leibniz University of Hanover Klaus-Peter Wiedmann is Chair of the Marketing Department and a Professor
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Autobiography Shah Rukh Khan The Autobiography Of Shah Rukh Khan Brought to You By: http://www.imshahrukhkhan.com http://www.imshahrukhkhan.com Page | 1 Autobiography Shah Rukh Khan A Legend Is Born On 2nd November 1965 a normal occurrence happened at the Talwar Nursing Home in New Delhi. Just like many newborns‚ I was born with the umbilical cord entangled around my neck. A nurse said that it was by the blessings of Hanuman and that I would be a very lucky child
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------------------------------------------------- List of One Piece characters From Wikipedia‚ the free encyclopedia The protagonists of the One Piece series. Clockwise from top: Franky‚ Usopp (in his Sogeking alias)‚ Nico Robin‚ Sanji‚ Monkey D. Luffy‚ Roronoa Zoro‚ Nami‚ Brook and Tony Tony Chopper. The One Piece manga and anime series features an extensive cast of characters created by Eiichiro Oda. The series takes place in a fictional universe where vast numbers of pirates‚ soldiers‚ revolutionaries
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[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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CHAPTER (1) EXECUTIVE SUMMARY I‚ Chetan Solanki felt privileged to be a part of L J institute of management studies‚ Ahmedabad. I did my summer internship training in PepsiCo Holdings India Limited a FMCG sector company. My project title is “Analyses of success of Retail Initiator in Baroda city and Suggestion on Go forwards”. The project basic objective is to analyze the program which has been introduced in march-2010 the duration of the program is of 8 month till october-2010. Name of the program
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