"Merits and demerits of acquiring a new brand" Essays and Research Papers

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    Scientific merit provides evidence‚ proof‚ and need of study to setup a foundation for the researcher to build on. Setting up this foundation provides value to the research being conducted. Scientific merit is important to explore the background information on the topic of interest to make sure there is a need for study. There are many components of scientific merit that help with ensuring the conducted study is appropriate from location of study to procedures being used in a study. Before conducting

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    Though there is support from psychological concepts for the implementation of merit pay increasing student achievements‚ there are also opposing arguments as to why merit pay would not help increase student performance. For example‚ educators cannot control who is assigned to their classes‚ and the motivation and ability of the students varies every year (Ramirez‚ 2011). The ability varies because of the different backgrounds the students come from which affects their intelligences‚ learning capabilities

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    Counterfeit Brands

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    Why people buy counterfeit brands First of all it is important to say that there are two types of counterfeit product purchases by consumers. Deceptive counterfeiting takes place where the consumer does not know that they have purchased a counterfeit product. In contrast‚ non-deceptive purchases of counterfeit products take place where the consumer willingly buys the counterfeit products. We’re dealing here with the latter type of purchase. If lawmakers and the producers of genuine branded goods

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    Brand Equity

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    BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the

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    Literary Merit. While the process of establishing literary merit is difficult‚ it is the only method currently available to separate work that has significant cultural value from work that is ephemeral and essentially worthless. A work is said to have literary merit if it is a work of quality‚ this is if it has some aesthetic value or some sort of philosophy concerning beauty and art. Literature must provide a reader with historical information and relevance to ones life while using interesting

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    Brand Recognition

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    Business Horizons (2009) 52‚ 357—365 www.elsevier.com/locate/bushor Social media: The new hybrid element of the promotion mix W. Glynn Mangold a‚*‚ David J. Faulds b a b College of Business & Public Affairs‚ Murray State University‚ Murray‚ KY 42071‚ U.S.A. College of Business Administration‚ University of Louisville‚ Louisville‚ KY 40292‚ U.S.A. KEYWORDS Integrated marketing communications; Social media; Consumer-generated media; Promotion mix Abstract The emergence of Internet-based

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    Brand Loyalty

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    loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications

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    Case Study of SAIC Acquiring Ssangyong Motor Company By Cheryl‚ Linda‚ Vianne‚ Ivy‚ Danna and Bob Class 1‚ English Trade‚ SCNU 2011/12/01 Content 1. Introduction 2 1.1 Scale of Entry and Strategic Commitments 2 1.2 Establishing mode 2 2. External macro environment analysis 3 2.1 Political 3 2.1.1 Country’s situation 3 2.1.2 Shanghai’s situation 3 2.2 Economic 4 2.2.1 Cost of production 4 2.2.2 Currency exchange rates

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    Brand Name

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    original products. Secondly‚ nothing but the brand. A lot of people buy clothes only because it’s Louis Vuitton‚ Burberry or Ralph Lauren‚ boots because it’s Jimmy Choo’s or Louboutin or electronics from Apple and some of them are paying only for the trademark but the rest is conscious that if they pay more they will have not only original product with signature that everybody will recognize but also best quality product. It’s not accidental that some brands are more expensive then other‚ they have renown

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    regulation and the demerit point system are linked in driving to keep dangerous drivers off the road and keep the roads safe. The regulation is a part of the Highway Act of Ontario and has rules for the drivers that want to go beyond the law. The regulation is for racing. It does not matter the situation unless for emergencies‚ if you exceed the certain speed regulated to be considered racing‚ you will be charged. Therefore if charged under the highway act‚ the driver can and will lose demerit points. Both

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