Short Case Brief #1 Swisher Mower and Machine Company Major Issue: Swisher Mower and Machine Company must decide whether to maintain its current distribution practices or enter into a private-brand distribution arrangement for the riding mower line. 4 Ps and 3 Cs: Product: SMC high quality riding mowers Price: moderate to high Promotion: Push –TV‚ radio‚ newspaper Place: Push – Regional Distribution through wholesalers and direct dealers Company: Swisher Mower and Machine Company – small
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Scenario Analysis ------------------------------------------------- Year | ------------------------------------------------- Scenario 1 | ------------------------------------------------- Scenario 2 | ------------------------------------------------- Scenario 3 | ------------------------------------------------- | ------------------------------------------------- 15% Better | ------------------------------------------------- Stated Forecast | -------------------------------------------------
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No drop in sales for 2008. • Selling and administrative expenses remain constant. • Increase in sales price by 15% as inventory price increased by more than 30% on average. Considering the following assumptions we calculate the income with LIFO and FIFO method. Inventory: Inventory 2007 2008 Units Per Unit Cost in $’000 Units Per Unit Cost in $’000 Beginning Inventory 15000 900 13500 15000 900 13500 Purchases‚ Q1 10000 1000 10000 10000 1400 14000 Purchases‚ Q2 10000
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Overview The tractor industry reported a strong 28.3% growth in sales volumes during 2009-10‚ thereby ending the phase of cyclical correction that had pulled down tractor sales during the preceding two years (200709). Significantly‚ the revival of 2009-10 happened despite the droughtlike conditions in many States during the kharif1 season dampening sentiments. The key factor enabling the demand growth of 2009-10 was strong rural liquidity‚ which in turn was sustained by several factors‚ including:
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For most people‚ getting woke up at 2:30 a.m.‚ learning to drive tractor at the age of nine‚ or getting to watch a baby calf take its first breath are unusual experiences. However‚ these things are normal and even become a way of life when you live on a beef cattle farm. Plans get cancelled‚ church clothes get dirty‚ and becoming best friends with a cow sums up the life on a farm. When people say “start them young‚” they are usually referencing to sports or school‚ but for farming lifestyles this
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------------------------------------------------- VANRAJ MINI-TRACTORS ------------------------------------------------- The case depicts the dilemma of a decision-maker Mr Trivedi who has to select an appropriate segment for marketing the 10 horsepower (HP) Vanraj Mini tractor in the states of Gujarat‚ Madhya Pradesh‚ Maharashtra and Uttar Pradesh. The four segments identified for Vanraj tractors: small and marginal farmers‚ large farmers‚ industries‚ and horticulture farmers. Vanraj was economical
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experience. One of the hardest things I’ve ever had to do was to learn how to drive a tractor-trailer. Truck driving has been in my family for generations. Since I was a young child I always knew I wanted to be able to drive tractor-trailers. I spent a large portion of my childhood around big trucks and have always found driving such a large vehicle to be exciting. I decided that learning how to drive tractor-trailers was a valuable skill to learn and also to maybe carry on the family legacy of
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large farmers and horticulturists. The government was one more sector but the tractors would be used in select towns such as Class C and some Class B. However this segment would have to be treated as institution business model and would require a lot of data on the usage and effectiveness front prior to securing the deal‚ which Vanraj currently did not have. Although Mini Tractors had just 1% share of the tractor segment‚ it was estimated that the small farmers still using bullocks a larger
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judge the quality of her lawn care services? Here are some of the ways that Hazel’s customers are likely to judge the quality of her lawn care services. • Type of lawn mower? This could be judged by her customers because there are different types of mowers and it would make a mark on the quality of her services. Some mowers are manually operated and some engine powered‚ robotic‚ solar powered ‚ some may even have people riding on it to control its movement‚ some may have baggers (to store cut
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BACKGROUND The lawn mower was developed in the 1830s in England. Interest and enthusiasm for lawn care in the United States dates back to the post-World War II boom in sub- urban living when America’s obsession with the perfect lawn began. In the 1950s‚ the first gas-powered‚ rotary- motor lawn mowers were introduced‚ displacing the reel (manual push) lawn mower. The surge in demand for gas-powered mowers was also accompanied by a surge in mower-related injuries‚ leading to improvements
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