period of time they lose the momentum due to competition or lesser consumer acceptance‚ wafer thin margins etc. However MERU cabs is a one great story from which one can learn a lot of things. As mentioned in management books one should offer a product/ service which fulfils consumer need or at least makes him feel that his need is fulfilled. So what is the problem that MERU has addressed? Problem Statement Whenever one has to travel by private transport‚ one is at mercy of taxi/auto drivers
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Cab Calloway was an influential singer and actor in the 1930’s. Born in Rochester‚ NY‚ on December 25‚ 1907‚ he started from rock bottom and worked his way up‚ until he was discovered and on top. To get to the top‚ Cab was a part of many different scenes and had much help from family and friends. According to Dan Gediman‚ Cab was the "Hi De Ho" man‚ a legendary showman‚ gifted singer‚ bandleader‚ actor‚ and fashion setter. He was a larger than life figure‚ who was immortalized in cartoons and caricatures
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Process Synergy at Meru Cabs Private Ltd. - Kartikeya P Bolar Introduction :There has been a phenomenal change in the Indian transportation industry. Information Technology has played a vital role in bringing about this change. Radio Taxi or Radio Cab operations has brought to the customers a safe‚ cost effective and highly personalized experience. There is a tremendous improvement in the operational efficiency and customer satisfaction. Meru Cabs : It is one of the first radio cab companies in India
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Executive Summary Taxi cab service has become very popular now a days. The way it has grown in the market is very commanding. At least one person from a household would have used a cab service in recent times. Most of the things in cab services are advanced in technology wise. One most important thing that many of these cab services is lacking is the GPS tracking. Most of the cab services now are depending on a phone call when they have to track their colleagues. This is wasting a lot a time and
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Marketing 1) Find information about the industry as a whole (no of players; billings; contribution to GDP; market size; Key trends; market leader/s; key stakeholders (customers‚ bankers‚ end-users etc). Industry: Car rental Company: Meru Cabs * In last one decade one can see how the car rental industry has shifted its base from unorganised sector to organised one. * Car rentals increase 14% in current value terms in 2011 to Rs313 million‚ with transactions touching 81‚000. Car
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CASE STUDY ON DEMAND ANALYSIS OF UBER CABS How Uber works ? The process is simple from the consumer’s point of view: You request a car by texting your address or by using Uber’s iPhone or Android app. Because Uber sends the nearest driver to your location to pick you up‚ your ride arrives within 5 to 10 minutes. Then you just hop into your car and get out at your destination‚ with no need of fumbling with money because Uber automatically charges your credit card. (You punch in your credit card
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SWOT ANALYSIS Strengths: Meru Cabs was one of the first companies to launch metered "Radio cabs" in India under its brand "Meru." Meru has captured the first mover advantage in this segment. Meru is very famous among its customers so much that when people think of air conditioned cabs they associate it with Meru. Meru cabs offer good training to their drivers so that they can maintain the Meru level of consumer service. They also regularly maintain their cabs which make it neat and clean and so
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STRATEGY MAP- Meru Cabs: A spectacular growth story About Meru Cabs: Meru Cabs‚ operating in four metros of the country has popularised and boosted the concept of radio cabs. "Today almost 70 per cent of our passengers say that they travel by ’Meru’ instead of calling it a ’taxi’ and this is what has been our focus.” – Gavin Dabreo‚ VP-Sales & Marketing‚ Meru Cabs Meru now runs a fleet of 5‚000 taxis in Mumbai‚ Bangalore‚ Hyderabad and Delhi and has 700 employees. The company has a top line
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Case 1 All-In All-In operates casinos across the United States. The company has experienced tremendous success at its existing casino locations and would like to expand its operations by opening a new casino in Asia in the next few years. Off-Book is in the business of (1) acquiring land to develop buildings that meet its customer specifications and (2) subsequently leasing the buildings to the customer. On January 1‚ 2012‚ All-In and Off-Book entered into an arrangement in which Off-Book will
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The moonwalk or backslide is a dance move that gained widespread popularity after being performed by Michael Jackson on the 1983 television special Motown 25: Yesterday‚ Today‚ Forever‚ and has since become his signature move. The purpose of the moonwalk is to give the illusion that the dancer appears to walk forward while actually moving backward. Although he did not invent its mechanics (which were pioneered by Marcel Marceau) and has never claimed to have done so‚ Michael Jackson came up with
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