MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
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t has been observed‚ that a dwarf standing on the shoulders of a giant will see farther than the giant himself; and the moderns‚ standing as they do on the vantage ground of former discoveries‚ and uniting all the fruits of the experience of their forefathers with their own actual observation‚ may be admitted to enjoy a more enlarged and comprehensive view of things than the ancients themselves; for that alone is true antiquity * which embraces the antiquity of the world‚ and not that which would
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MAYAN ART AND ARCHITECTURE Art for the Mayans was a reflection of their lifestyle and culture. For the Mayans art took several forms including: painting paper‚ plaster‚ carvings in wood and store‚ clay‚ stucco models‚ and terra cotta figurines from molds. Metal was very scarce and so it wasn’t commonly used. Mayan Art during the period‚ 200 to 900 has been considered the most sophisticated and beautiful of the New World. There is few remaining Mayan Art‚ which includes funerary pottery‚ ceramics
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World Trees World trees are a prevalent element occurring in the astrologies‚ creation accounts and iconographies of the pre-Columbian cultures of Mesoamerica. Mayan world trees embodied the four cardinal directions‚ which also serve to represent the four-fold nature of a central world tree‚ “A sort of axis mundi which connects the planes of the Underworld and the sky‚ with that of the terrestrial realm” (Parker‚ Maya Cosmos). Often‚ world trees were represented by the king‚ who was said to have
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had elaborate and complex systems of irrigation for their farming that they mastered. For Mesoamerican civilizations‚ an elite class ruled the society. The Mayans had an elite class that lived off of taxed peasants and the Aztecs had an established a hierarchical social order. A third main characteristic is that the peasants were taxed in these civilizations‚ which the elites lived off of. The Mesoamerican cultures also had very elaborate cities. For example‚ the Mayans had built the city of Tikal
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There were many Native American and Mesoamerican culture groups like the Hopi‚Sioux‚Mayan and Cherokee but I am going to talk about the Inuit and Aztec culture groups. In addition‚ there are many major criterions to compare them‚ the one that I’m going to use is Religion. The questions that I am going to answer is “What god/gods did they worship?”‚ “How did they practice their religion” and I am also going to “explain their creation story”. The Inuit civilization was established in the year 1971
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Primary Urbanization in ancient China had many similarities and differences with that of Ancient Mesoamerica and South America. Agriculture‚ religion‚ and politics all played a part in primary urbanization. Agriculture was a large part in the primary urbanization of Mesoamerica and South America. Maize was a major crop that was important to these cultures. These people came up with different methods of farming such as slash and burn‚ pot irrigation‚ and canal irrigation. Chinese agriculture began
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teaches simple present tense first‚ then followed by simple Chronology: The topic is presented step by step. Sequencing by chronology may also be constructed based on the time‚ the first to happen should be taught earlier. Example: While teaching writing skills‚ the topics of brainstorming is presented before drafting‚ then writing‚ after that revising. It follows the sequence of writing. Sequencing by using chronology by time is usually used while teaching history. The history which happened
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Writing is basically a method used to record information and it is composed by glyphs (1) and through the graphics‚ it represents the spoken language and over time evolves in different civilization. In an effort to understand where and when writing was invented‚ scholars have coined two terms to simplify their quest. The first is Proto- writings; this is a system that uses ideographic or early mnemonic symbols and True-writing; which is the context of linguistic utterance that is encoded so that
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The first similarity between the Aztec and the Maya was their emphasis on time. We find evidence of the emphasis on time in the origin story of the Aztec and Maya. In the Nahua myth where “age is self-destructing based on a cosmic mathematical plan; the Mexica magicians will return to the place of their origin in Aztlan‚ only to find out about their own future demise” (114‚ Read & Gonzalez). Meanwhile‚ the Popol-Vuh tells the story of Hunahpu Posum and Hanahpu Coyote‚ the Maya twin heroes play the
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