AIDA Model ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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of the consumers will be reinforced by the appealing and effective canvassing and communication strongly. Latest and novel methods of communication and canvassing is the need of the hour than by the time old traditional and prototype practice of approach and communication style is to be replaced immediately to attract the consumers with different attitudes‚ habits and mind set. Effective Communication is the deciding factor of the interaction between the consumers and the establishments without
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Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media." Explain. Answer Meaning of Advertising - Advertising is an activity of attracting public attention to a product‚ service‚ or business as by paid announcements in the print‚ broadcast‚ or electronic media. Definition of Advertising - "Advertising is the non-personal communication of information
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is the Message” The medium is the message is a phrase that challenges the idea behind the artwork‚ which was coined by Marshall McLuhan. McLuhan warns us that we are often distracted by the content of a medium. The true value of a medium is how can it be used to enhance our collective experience and understanding within society. It can discuss the meaning that the form of a medium embeds itself in the message‚ creating a symbiotic relationship by which the medium influences how the message is perceived
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Running Head: SKIN CARE PACKAGES Skin Care Packages: Your One Stop Skin Care Shop Misty Overby University of Phoenix Skin Care Packages: Your One Stop Skin Care Shop How difficult is it knowing which products to buy for which skin concern? Wouldn’t it be easier if everything was already organized in a skin care regimen? It would be even better if it came with a discounted price for purchasing all items at the same time. You can stop worrying now because what you seek has arrived
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ADVERTISING is mass media content intended to persuade audiences of readers‚ viewers or listeners to take action on products‚ services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product‚ service or concept. Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Television advertising / Music in advertising
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The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising Laura M. Buchholz Robert E. Smith This paper investigates the role of involvemeni in deurmmitxg consumer response to radio and TV commercials. Afur reviewing reletani Uterature. a summary model thai focuses on the amount and type of cognitive elaboration and subsequent ejects on consumer recognition of the brand and message points is presented. Hypotheses are developed that predict interaction ejfects
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audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead. First‚ I will go into generational characteristics and what problems they constitute. For the older World War II generation‚ ages 75 and up‚ they respond to traditional advertising of television‚ paper magazines‚ newspapers‚ and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations
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