MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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QUESTION 1 The demand for the apartments around that particular area will be relatively inelastic. When demand is relatively inelastic‚ a large amount of change in the price will still cause a small amount of change in the quantity. Assume that if there is a large amount of decrease in the price‚ it will only cause a small amount of increase in the quantity because the demand is relatively inelastic. Thus‚ the demand curve will be steeper. The factors that will cause the demand to be relatively
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Pricing Decisions are decisions faced by top management and marketing managers. How much to charge for a product or service depends on a multitude of factors such as competition‚ cost‚ advertising‚ and sales promotion. Economic theory suggests that the best price for a product or service is the one that maximizes the difference between total revenue and total costs. However‚ in reality‚ the price charged is usually some form of cost-plus‚ which is later adjusted for market conditions and competition
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FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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methodologies and then will analyze those impacts and how to make them beneficial for the organizations through many case studies‚ professional and research articles. Case Studies are selected from Harvard Business School Case Studies. Articles are selected from journals such as Technology Forecasting and Social Change. GRADING AND DELIVERABLES Specific Deliverable Cases (team – in class) 30% Presentations Project (team) 40% Paper + Presentation Readings (individual) 30%
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2.2 Pricing Strategy 2.2.1 Factors affecting pricing decisions Milo is considered as a product of monopolistic competition market because there are many competitors of Milo in the market. Some of the competitors include Vico‚ Ovaltine‚ Horlicks‚ Dutch Lady and Nutrilite. Secondly‚ monopolistic competition market has free market entry and exit. This means that new competitors can enter the market easily and Milo may be easily force out of the market by its competitors. Monopolistic competition
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the evidence in the Exhibits 6 and 9‚ what went wrong with the SF-6000 forecast? Launching the first 8 megapixel sensor and 10x zoom camera on the market was a big accomplishment for Leitax. On their official press release‚ the SF-6000 was named as an "a tool for serious photographers". There were huge expectations about the product and everyone at the company was pretty excited about it. Their biggest challenge was the forecast for a new product with huge expectations and great reviews. It was no
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Pricing Strategy Steps in Setting Price: Following are the steps in setting price for a product: 1. Selecting the pricing objectives; 2. Determining the consumers’ demand; 3. estimating costs; 4. Analysing the competitors’ costs‚ prices and offers; 5. Selecting a pricing method; and 6. Selecting the final price. 1. Selecting the pricing objectives: Before selecting a suitable price for a product‚ the marketer is needed to review the company’s objectives. The more clearer the company’s
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Often Hindustan Unilever must invest in production capacity before a product is brought to market. At the time of investment‚ product demand is uncertain‚ and the capacity decision might be made using a forecast of the product sales‚ where the forecast may take the form of a probability distribution. This uncertainty in the product demand complicates the capacity investment decision and any reduction in the uncertainty would be desirable. In some circumstances‚ the company may have the ability
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Variables * Type of Study * Sampling * Hypotheses * Research Design * Assumptions * Delimitations Background Packaging is a very important marketing strategy to glamorize your product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order
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