Case study : Metabical Positining and communication strategy for a new weight-loss drug Question 1 – How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? They should target women less than 65 especially (exhibit 2). They seem to be more aware than men to their weight. But most of the population (men and women) are now more conscious that losing weight is important for health. We can talk about normal customers including young
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Demand Forecasting Demand forecasting • Why is it important • How to evaluate • Qualitative Methods • Causal Models • Time-Series Models • Summary Production and operations management Product Development long term medium term short term Product portifolio Purchasing Manufacturing Distribution Supply network designFacility Partner selection location Distribution network design and layout Derivatuve Supply Demand forecasting is product developmentcontract the starting ? point
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individuals are unhappy with their body image. Many are looking to lose weight but don ’t know how to go about it (where to start‚ who to turn to‚ what will work for them). There are different motivations for losing weight (e.g. to look better‚ feel better‚ become more healthy‚ etc.). The decision making process under the hierarchy of effects model in this situation is feel‚ think‚ do. The decision to pursue a some weight loss strategy begins with the feeling that they are not happy in their current
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CHAPTER 4: FORECASTING DEMAND. What is forecasting? Forecasting is the planning tool to predict the future outcomes based on historical data and experience‚ knowledge of the management. It is very important for the company for developing new products or product line in the marketplace. Forecasting time horizons. A forecast is classified by the future time horizon into three categories. - Short-range forecast has a time of less than three months and up to one year
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Case Study Metabical Introduction Cambridge Sciences Pharmaceuticals’ (CSP) is international health care company Focus on developing‚ manufacturing and marketing products that treat various deceases Want to enter the market for weight-control products in the US Sucessfully managed to develop Metabical‚ new revolutionary product for weight lost SWOT Analysis Strenghts First prescription drug Has Food and Drug Administration approval Good results in clinical trials and market
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Case Summary The Cambridge Sciences Pharmaceuticals (“CSP”) is an international healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the
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DEMAND & FORCASTING Founded as a single store in 1960‚ Domino’s Pizza today stands as the recognized world leader in pizza delivery. From the beginning‚ we have been dedicated to the best of service‚ quality products and delivery excellence. They currently have over 9000 stores worldwide‚ all dedicated to providing great-tasting pizza delivered directly to your door or available for carryout. They have pioneered the pizza delivery business‚ and sell more than 400 million pizzas worldwide
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Answers:- Technologies in SCM:- 1. Enterprise Resource Planning. 2. Warehouse Management systems 3. Transportation Scheduling Systems 4. Manufacturing Execution Systems 5. Customer Relation Management 6. Order Management Systems 7. Demand Planning 8. Procurement Planning Name of the sogftwares those are available in the market 1. Enterprises Resources Planning ( ERP) A. Total ERP B. Oracle 11i ERP or Enterprise Resource Planning software provides and cover variety of essential
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272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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