healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the marketplace. Optimal segmentation‚ targeting‚ and positioning were important factors to
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elasticity of demand (PED) is the responsiveness of quantity demanded in relation to the price. Normally as price increases for an elastic good the quantity demanded will fall. This is affected by how many close substitutes there are for the good and if the good is a luxury good (jewelry) or a necessary good (food). If the price of a certain type of cheese increases‚ less will be demanded because there are many substitutes available such as other brands of cheese. The inelasticity of demand is applicable
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and why the majority of firms in Singapore are operating in such a market. (10) Does the existence of so many monopolistically competitive firms lead to inefficiency in the Singapore economy? (15) With an aging population and an ever-increasing demand for health services‚ there is a growing recognition and a fragmented and specialty-centric model of health care provision would do little to improve the cost‚ quality and access of health services‚ especially for the elderly in Singapore. - Singhealth
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1. Why are the concepts of own and cross-price elasticities of demand essential to competitor identification and market definition? (2 points possible) The own-price elasticity of demand determines whether a product faces close substitutes‚ but it does not identify what substitutes are available. Economists can identify substitutes by measuring the cross-price elasticity of demand between two products. The higher is the cross-price elasticity‚ the more readily consumers substitute between two
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is brought to market. Supply is perfectly inelastic at that amount. How much cod is caught and brought to market varies day to day. Assuming the demand curve does not vary over time‚ use a supply and demand diagram to illustrate how the price is determined on different days. Explain how this process allows us to identify different points on the demand curve. Question 2: Consider the CEO compensation regression results on p.68 of the Brander-Perloff reading (on Blackboard under Required Readings)
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As the natural acid‚ citric acid industry has seen a fast growth in China before 2008 due to increasing demand from both of overseas market and domestic market. However‚ in the past five years‚ China’’s Citric Acid production has been expanding slowly due to demand increase very slowly. What’’s more‚ the price of citric acid’s raw material witnessed the uptrend in the same period. What has happened in the citric market in past five years? How is the current competition structure of citric acid in
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tax rates on telecom services have become quite controversial‚ due to the fact that the deregulation of the telecom industry has led to a highly competitive market. Your best estimates indicate that‚ based on current tax rates‚ the monthly market demand for telecommunication services is given by Qd =250 - 5P and the market supply (including taxes) is Qs = 4P - 110 (both in millions)‚ where P is the monthly price of telecommunication services. The senator is considering tax reform that would dramatically
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Demand‚ Supply‚ Market Equilibrium and Elasticity A. Elasticity of demand is shown when the demands for a service or goods vary according to the price. Cross-price elasticity is shown by a change in the demand for an item relative to the change in the price of another. For substitutes‚ when there is a price increase of an item‚ there is an increase in the demand for another item. When viewing complements‚ if there is an increase in the price of an item‚ the demand
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supply and demand concepts The demand curve is downward sloping‚ and that quantity demanded increases as the price decreases that are as you move down the demand curve. GoodLife could increase the quantity demand of its rented apartments only by reducing the rental rate. The supply curve is upward sloping‚ and quantity supplied increase with an increase in price- that is‚ as you move up the supply curve. An increase in rental rate would cause GoodLife to lease out more apartments. Demand and supply
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2 – Team 6 What is the impact of fluctuating demand on operations? Because of the way Barilla’s manufacturing process works‚ demand fluctuations have a significant impact on the company’s operations. Tight heat and humidity specifications in factory tunnel kilns require very specific sequences of pasta production‚ which means Barilla has limited flexibility in ramping up (or ramping down) the production of pastas experiencing unexpected demand levels. Furthermore‚ because of extremely high holding
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