Eyepiece tube holds the eyepieces in place above the objective lens. Binocular microscope heads typically incorporate a diopter adjustment ring that allows for the possible inconsistencies of our eyesight in one or both eyes. The monocular (single eye usage) microscope does not need a diopter. Binocular microscopes also swivel (Interpupillary Adjustment) to allow for different distances between the eyes of different individuals. * Objective Lenses are the primary optical lenses on a microscope
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with a lens cleaner solution and a lens paper due to possible minerals or deposits on the any soft tissue. | | 2) The coarse adjustment knob maybe used in focusing with all objective lenses.False. The coarse adjustment knob should be used during scanning objective lens (lowest power). When it comes to higher objective lenses‚ the fine-focus knob should mostly be used and
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different objective lenses; allows the lenses to rotate for viewing. 6. Base - Supports the microscope. One hand is placed under this when carrying the microscope. 7. Eyepiece - Contains a lens that magnifies about 10X. You look through this. 8. Fine Adjustment Knob - Moves the stage or body tube for focusing with the high-power objective lens. Focuses for details. 9. Course Adjustment Knob - Moves the body tube or stage for focusing with the low-power objective lens. 10
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between the ocular lens and the objective lens? Ocular lens is the lens you look through and objective lens is the lens that is close to the stage. 3. Where do you place the slide on the microscope? the stage under the stage clips 4. Which adjustment‚ course or fine‚ do you use when you are observing the highest power? Fine 5. What would the total magnification be if you are looking through the ocular and using each of the following objectives. Ocular |Objective|Total Magnification| 10x|4x|40x|
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of the microscope and describe the function of each A. Ocular Lens- the lens on the top of the microscope that look into with 10x or 15x power. B. Body Tube- Connects eye piece to the objective lens C. Revolving Nosepiece- holds two or more objectives lenses and can be rotated easily to change power D. Objective lenses- 4x‚ 10x‚ 40x‚ and 100x powers E. Stage- The flat plate where the slides are placed for observation F. Diaphragm- Generally a five hold disc placed under the stage. Used to vary the
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Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
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micrometers Experiment 2: Virtual Microscope Post-Lab Questions 1. After completing the m1 exercise in the “Try this” section‚ how tall is the letter e? Answer: about 1.8micrometers 2. What is the highest objective lens you can use to see the entire letter e? Answer: 10x is the highest objective lens where you can see the entire letter e . 3. The nuclei (the structure inside a cell that contains DNA) of the cheek cells have been stained using a special dye so that they appear purple. What shape
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Metabical Analysis 1) Benefits: * All other Weight-Loss Options in Exhibit 2 are more expensive that the target $30/ month out of pocket cost. * No other weight loss option offers cost containment cards. * No other product combines two mechanisms for weight loss: Metabical combines two pharmacologic mechanisms to produce weight loss: Fat blocker‚ meditonan and appetite suppressant‚ calosera. Due to the dual mechanism‚ the medications can be dosed in lower levels and therefore have
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In 2008‚ a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies. Metabical has many levels of decision-makers – both internal and external. CSP’s senior director of marketing‚ Barbara Printup likely reports to the company’s board of directors for her ultimate authority. Printup
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healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the marketplace. Optimal segmentation‚ targeting‚ and positioning were important factors to
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