Case study : Metabical Positining and communication strategy for a new weight-loss drug Question 1 – How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? They should target women less than 65 especially (exhibit 2). They seem to be more aware than men to their weight. But most of the population (men and women) are now more conscious that losing weight is important for health. We can talk about normal customers including young
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What approach would you take to identify the activities needed to complete the work package? A work package is a portion of the WBS that allows project management to define the steps necessary for completing the project. (Ultimate Resource for PM) In my opinion‚ the activities should be divided into different levels. We should try to pick the most important activities and try to avoid the less-important ones. Put the feasible activities on the list and delete the impractical ones. How would you
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Computer Packages 11 Graphic Packages: It is important to recall that the early graphics software performed creditably on production of simple bar graphs and funny little people made of squares. However‚ the modern day graphics software and hardware is so advanced such that it is sometimes difficult to tell if computer or trick photograph produced a picture. Computer graphics as often seen in advertisement‚ Logos‚ and sports broadcast on televisions are products of computer graphic applications
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fiscal strategy (Swan & Tanner‚ Updated Economic and Fiscal Outlook‚ 2009‚ p. 35). In December 2008 the government introduced a $10.4 billion stimulus package; the Economic Security Strategy‚ and in February 2009 the $42 billion National Building and Jobs plan was introduced (see Appendix A for details of the Stimulus). The aim of both stimulus packages was to stimulate the economy as well as support economic growth and jobs‚ targeting two components of the GDP; investment and consumption (Guay C. Lim
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Service package of MITSOB Before describing about the service package of MITSOB I would like to give an overview of what SERVICE is .. “Any act or performance which one party offers to another that is essentially intangible in nature and which never result in ownership of anything is known as service .” Now according to this definition of service I would like to define the service package of MITSOB MITSOB is a service firm it only and only offers service. MITSOB is an education institution which
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Compensation Package 1. Establishing a pay range a) Job: Income Support Worker b) Job Class: The job class for the income support worker is: Community Worker or Social Services Worker (NOC 4212) c) Rate Range: The industries rate range for the job class is as follows for Edmonton‚ Alberta: Low wage per hour: $14.00 Average wage per hour: $18.40 High wage per hour: $ 37.69 According to the latest figures for Canada the highest average wages are earned in Windsor‚ Ontario at $22.04
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Benefit packages Randy McSparren BA 361 Human Resources Management Upper Iowa University Instructor Patrick Mulhern Abstract Benefit packages differ from company to company. Some company’s offer may offer medical and dental coverage‚ while another my offer neither but has a great 401K plan. Being able to identify what is a strong benefits package and what is not is not only important to applicants‚ but also to employers as well. The impact a weak benefits package has on a company
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ANALYSIS OF WI-TRIBE PROMOTION PACKAGES: WI-TRIBE is new company in a market. It introduces a wide range of internet packages. In Pakistan‚ telecommunication industry is growing at a very fast rate. For the survival every telecommunication company is trying to differentiate their product at extreme limits. Wi-tribe enters in a market with new segmented strategy by dividing the economy consumption. Student‚ family‚ and business consumption is segmented by wi- tribe. However‚ it also specifies
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offer personally tailored full-service consulting‚ designing packages that reflect your individual budget‚ styles and needs. Our perceptive planners bring their many years of experience to guide you through the often stressful decision making process‚ ensuring you are comfortable and most importantly‚ that all your event desires and dreams come true. Just say what you want to happen on your debut & we will suggest the right package for you You don’t have to research...we will do it for
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Metabical Case: Pricing‚ Packaging and Demand Forecasting Case Brief Demand Forecasting Packaging and Count Decision Pricing Strategy Introduction of new weight loss drugMetabical What is the expected demand? What are the factors deciding packaging count decisions? How many tablets in a packet of drug? What should be the pricing strategy? ROI Demand Forecastin g Case Brief Packaging and Count Decision Pricing Strategy ROI Demand Forecast: Option One Population Actively Overweight trying
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