1. How does Metabical compare to current weight-loss options? * It was the only prescription drug to achieve the FDA * No side effects * Moderate weight loss for overweight people not the obese like other weightloss drugs * Dual layer controlled realise formulation. First layer appetite suppressant‚ 2nd layer is the fat blocker. Low dose levels of chemicals‚ so doesn’t cause heart or liver diseases. 2. What are the pros and cons of the forecasting methods presented by Printup
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1.) Metabical’s initial focus should be on consumer segmentation. The drug can be targeted towards both men and women; however‚ a focus on women may be more worthwhile. In terms of weight-loss‚ women exhibit more of a desire to change their overall body image‚ and showcase a motivation to eat‚ look‚ and feel healthier. (See Exhibit 3 in Case Book) Metabical’s age demographic segmentation would have a stronger response from the middle 25-34‚ 35-44‚ and 45-54-age sector that is moderately overweight
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How does Metabical compare to current weight-loss options? Answer: Metabical is revolutionary product and forecasted to be the first FDA approved prescriptive drug for overweight individuals with weight-loss goals. The previous prescriptive drugs have a negative side effects that out weighed its positives. Metabical‚ on the other hand‚ did not display as many negative effects in its trail runs and thus was being strongly endorsed by the medical community. The current weight-loss drugs can be classified
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METABICAL ASSIGNMENT 1. This is an individual assignment. Each student must turn in a one-page worksheet for the Metabical case. Use the template on page 2 of this document. The document may be typed or handwritten. You are welcome to use bullet points. 2. While you may interact with other students on this case‚ the worksheet must be turned in on an individual basis. Your worksheet will impact your class participation grade. 3. The questions under “Points to Ponder” below may be treated as suggested
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Nguyen New Product Planning Professor Patton 3/5/14 Metabical: Pricing‚ Packaging‚ and Demand Forecasting for a New Weight-Loss Drug Case 1. How does Metabical compare to current weight-loss options? There are only several other weight-loss options in the market competing with Metabical. The first is prescription drugs. These are prescribed for use only by obese and severely obese individuals. This meant that only individuals with BMI of over 30 who were prescribed weight-loss drugs were
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Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
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METABICAL Problem Statement Cambridge Sciences Pharmaceuticals (CPS) wishes to determine the best possible target market in order to launch Metabical‚ the new weight-loss prescription drug that’s stipulated to be included in their portfolio. Importance of Positioning Strategies It’s important to note that finding the accurate positioning for any product within the market is crucial‚ given that historically when a product is incorrectly placed it tends to lack
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Obesity is taking over America‚ resulting in people taking extreme measures to try and lose weight. Millions of people are overweight and obese and are at risk of major health problems. The more body fat and weight that a person has to carry on themselves‚ the more risks they have. In this day and age people want to lose weight as fast as possible either naturally or surgically. Your weight is the result of many different factors. Some of these factors include family history and genetics‚ your
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Classification Paragraph 303 Words August 22‚ 2012 Weight loss If you are looking for ways to lose weight there are a couple of different options you can choose from: exercise‚ diet or weight loss pills. According to people the healthiest way physical fitness. Trainers say that if one wants to see a good result they should spent at least 60 minutes‚ twice a week on exercising; to be specific one should focus on cardio. You could go to the gym‚ work out at home‚ or join a fun club that provides
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affective weight loss program that helps maintain and also supports the people who are overweight and obese. The United States of America has the highest rates in the world of overweight people (68% of the US population) and obesity (34% of the population). According to a new report by the Organization for Economic Co-operation and Development (OECD)‚ 1 in 10 people are obese worldwide! I will be comparing and contrasting Jenny Craig and Weight Watchers for being the best two methods for weight loss programs
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