Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss‚ which was the first and only prescription drug to obtain FDA approval. The drug was developed to help aid people in the overweight segment to lose 10 to 30 pounds. Barbara Printup is the marketing director in charge of selecting a price for the new prescription drug. In a study CSP did with Metabical‚ people with a body mass index (BMI) of 28 to 30 had an average weight loss of 26 pounds over a
Premium Obesity Marketing
Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
Premium Obesity Food and Drug Administration Marketing
POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world
Premium Female Male Marketing
rival Nike Targeting and positioning strategy Describe the target market for the brand When it came to any product the audience is very important. You need to know who are going to be interested in the product. When it came down to this “The Brotherhood” is mostly for boys ages 8-20 and for older males. For example‚ on page four you will see TMAC jersey for boys 8-20 and older males. Nike centred their brand equity model on the platforms‚ the endorsement focus strategy‚ creating a dominant media
Premium Advertising Marketing
WEIGHT LOSS DIET for 7 days (Tested by corporates) This program was developed in conjunction with the grant from the US Department of Agriculture and the Food and Drug Administration. It was field tested at the Johns Hopkins Research Centre and was approved for distribution by the Board of Directors of General Motors Corporation at a general meeting on August 15‚ 1995. This Program is designed for a target weight loss of 5 - 6 Kgs per week. It will also improve your attitude and emotions because
Premium Nutrition Fruit Coffee
signature. Student’s signature: Jessica Johnson Choosing a proper weight loss method for a healthier lifestyle In today’s society many people are fixated on various weight loss methods. There are so many different methods to choose from. These choices range from extreme workout methods‚ such as the popular PX90‚ to interactive video games‚ such as the Nintendo WII fitness. Many people go to such extremes to lose weight that they cause more damage to their bodies. It is important to maintain
Premium Obesity Weight loss Nutrition
Strategy and positioning An overview of the organization that our team is working with is the hair industry for example hair salons‚ beauty stores and independent contractors. The type of product that we will talk about is the new hot trend for women‚ virgin hair which is known to be a multimillion dollar industry factors will be expressed how women are willing to spend hundreds on it even in this day and age with the economy being at a low. What is virgin hair? It is defined to be completely
Premium Marketing
Positioning and Differentiation Strategies Differentiation is the act of designing a set of meaningful differences to distinguish the company’s offering from competitor’s offerings (Rao‚ 2010). With Voice to Text/Text to Voice‚ Toyota designed itself above the rest. After researching the needs of its consumer‚ Toyota focused its plans on the safety and needs of today’s driver. With the human need to stay connected to our loved ones‚ friends‚ and business contacts at the touch of a button‚ Toyota
Premium Marketing Product differentiation
When you are looking at the types of weight loss out there‚ the choices seem a bit staggering. Luckily we can help‚ we’ve narrowed it down to a field of three. Here are three of the top rated weight loss programs: 1) Weight Watchers: Weight Watchers is one of the easiest weight loss programs to follow. No food is off-limits‚ as this program inspires you make healthier food choices and balance the intake of indulgence foods. This is a three-part program that allows you to choose the best option
Premium Nutrition Obesity Health
Weight Loss Different Methods for Weight Loss Alicia‚ Nicollette and Kenneth Abstract There are many different reasons why people choose different weight loss methods. Health reasons‚ higher self-esteem and satisfaction with physical image are just to name a few. There are a few different methods one can go about achieving any weight loss goal. . Different Methods of Weight Loss The most common and safest option in weight loss is diet and exercise. This option is the most difficult
Free Weight loss Nutrition Obesity