epidemic in many communities around the world‚ different weight loss surgery procedures and types have been introduced. Leading surgical facilities and clinics offer different procedures of bariatric surgery. Many of these procedures are performed using minimal invasive (laparoscopic) surgery. This helps to reduce the time a patient may need to stay in hospital. Furthermore‚ this also reduces the speed of recovery. The common types of weight loss surgical procedures include: · Malabsorptive procedures
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Brendan Cowie Athletes in combat sport (i.e.‚ wrestling‚ boxing‚ etc.) compete in weight classes. This ensures competitive matches‚ reduces injuries‚ and allows more people to compete in the sport. To gain competitive advantages athletes will often lose 5-10% of their body weight shortly before a match‚ also known as ‘cutting’ weight. Cutting weight often achieved by complete stoppage of food and fluid intake combined with excessive exercises and sweating. This‚ unsurprisingly‚ leads to dehydration
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272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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My Weight Loss Goal My goal is to lose 15 pounds over the course of 6 months. By focusing on this goal it will also help me to accomplish a few other goals that I have‚ such as; eating healthier and exercising on a daily basis. There are many obstacles that I will have to overcome to accomplish these goals‚ such as; the temptation to eat un-healthy snacks i.e. candy‚ chips‚ sweets and soda. It will also be difficult to find the motivation to exercise on a daily basis and finding the time to
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• What is the decision making process for Metabical? ◦ Who is involved? ◦ What role do they play? ◦ What are the stages in the process? In the launch of Metabical for the US market‚ several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are • Health Care Professionals ◦ Will prescribe Metabical to their patients ◦ Can influence Insurance Companies
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The Anatomy of Marketing Positioning Strategy in local Genesis Fitness Club Research has found that today’s organizations are moving towards target marketing. Segmentation‚ targeting and positioning are the three main steps in target marketing. (Kotler‚ Brown‚ Burton‚ Deans and Armstrong‚ 2010) The article aims to explain what market positioning is and how Genesis fitness club positions their services‚ by analyzing their positioning strategy from three interrelated subcomponents——Customer targets
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pharmaceutical industry is an international leader in drug innovation. US produced more new molecular entities‚ both chemical and biological‚ compared to Europe and Japan. The United States also leads‚ by far‚ Europe and Japan in the number for new Patents filed for pharmaceuticals. The United States accounts for almost half of the global pharmaceutical market‚ with $300 billion in annual sales (2006) followed by the EU and Japan. Economics behind a new drug price Like every other manufacturing companies
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the marketplace. Optimal segmentation‚ targeting‚ and positioning were important factors to consider in order to ensure
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"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind‚ a representation that is expected to stimulate choice of that brand" (Rossiter‚ 2005‚ p.42). Positioning‚ in fact‚ refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless‚ developing a successful positioning strategy is not easy
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