1 Managing Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research‚ Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry
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Bloomberg User Manual School of Economics and Finance Faculty of Business and Economics University of Hong Kong Chapter 6 Pricing and valuation for derivatives Copyright © 2013 by School of Economics and Finance‚ University of Hong Kong All content in this document (the “Content”) is the property of the School of Economics and Finance‚ University of Hong Kong (the “Publisher”) and is protected by copyright and other intellectual property laws. You may print or download Content for your own personal
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v1.3 Oil‚ Gas & Energy Law Intelligence Valuation of Undeveloped Oil Reserves with Option Pricing Model by B. Lubiantara www.gasandoil.com/ogel/ Issue : Vol. 4 - issue 4 November 2006 Valuation of Undeveloped Oil Reserves With Option Pricing Model Benny
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ECO-561 Week- 5-TEAM PAPER Recommendation for pricing strategy‚ product differentiation and barriers to entry during Trough: U. S. economy entered its 10th recession in late 2007 since 1950 and still recovering from recession in 2010. The rise and decline in the level of activity are called business cycles. Business cycles occur because disturbances to the economy of one sort or another push the economy above or below full employment. Four phases of business cycles are Peak‚ recession‚ trough
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2. How has Southwest executed value-based pricing Southwest has historically and relentlessly pursued a low-price strategy. Its goal was to always be the cheapest carrier in any market where it flew. This would ultimately require the competing carriers to drop their prices to match those of Southwest in order to be competitive. This is something that has come to be known as the “Southwest Effect.” The easy answer to why it worked is based on Southwest’s cost structure. The business plan developed
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AA312 Case: Birch Paper Company 1. Calculating all three options based on costs Thompson DivisionCosts Linearboard and corrugating medium 168(70%*400)*60% 30% of out of pocket costs 120(30%*400) Total 288 West PapersCosts Total 430 Eire PapersCosts Outside linear(Southern div) 54(60%*90) Printing(Thompson div) 25 Own Supplies 312(432-5-36) Total 391 As shown in the calculations above‚ Northern should accept the bid from Thompson division as it has the lowest cost if all transfer prices
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are common to all companies. The value of beta is determined in an objective manner by using sound statistical method. One practical problem with the use of beta‚ however‚ is that it does not probably remain stable over time. The Capital asset pricing model (CAPM) provides an alternative approach for the calculation of the cost of equity. As per the CAPM‚ the required rate of return on equity is given is given by the following relationship: Ke = Rf + (Rm – Rf) Bi Above equation requires
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Marketing – Master of Management 78-614 Odette School of Business‚ University of Windsor Write-up Title of case: Virgin Mobile USA: Pricing for the Very First Time Key person and his / her position in the organization: Dan Schulman‚ CEO of Virgin Mobile USA Key issue or decision that must be made: The key issue for Virgin Mobile USA is to select a pricing strategy that will both attract and retrain subscribers. Basic facts of the case: Virgin is a U.K-based company led by Sir Richard
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Required Reading * Collis‚ D.J.‚ & Montgomery‚ C.A. (1995‚ July/August). Competing on resources: Strategy in the 1990s. Harvard Business Review‚ 73 (4). (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) * Stegmann‚ J (2009) Critical Thinking in Strategic
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How might pricing decisions be influenced by knowledge of the Product Life Cycle? Product Life Cycle (PLC) shows the stages of a new product going through in the market place. In general‚ a product goes through introduction‚ growth‚ maturity and decline. The application of the four stages of PLC can assist firms to plan marketing mix decisions. Hence‚ price setting of a particular product can be influenced by its PLC over the four stages. For mass market with high competition and a new brand
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