General Motors Weight Loss Diet The following diet and health programme was developed for the employees. This programme is designed for a target weight loss of 5-6 kgs. per week. It will also improve your attitude and emotions because of its systematic cleaning effects. The effectiveness of the seven-day plan is that the food eaten burn more calories than they give to the body in caloric value. This plan can be used as often as you like without any fear of complications. It is designed
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1. What makes Metabical different from the other weight-loss products on the market? Medibical is the first FDA-approved prescription drug for the overweight segment (BMI 25-30). It is a low-dose formula that reduces stress on heart and liver functions. Metabical also contains a controlled-release feature that requires only one pill be taken per day which leads to better patient compliance. Participants experience dramatic weight loss with an average 26 pounds for BMI 28-30 and 15 pounds for BMI
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Tips on Weight Loss and Weight Management These days‚ many teenagers are very concerned about their weight. Many go on crash diets hoping to be transformed into models with svelte figures. Some‚ who are already slim‚ embark on such diets to become as skinny as Victoria Beckham. The seriousness with which teens tackle weight issues is worrying as the methods they use‚ such as going on crash diets and consuming slimming pills‚ are harmful. This article is therefore written with the aim of giving sensible
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272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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MARKETING MANAGEMENT 5. Branding‚ Labeling‚ Packaging & Pricing Brand What is a Brand? A Brand is a name‚ term‚ symbol or design to identify the goods or services and to differentiate them from those of the competitors. Effect – A Brand identifies the product for the buyer. A seller can earn the goodwill and have the patronage repeated. Brand – A name‚ term‚ sign‚ symbol or design or a combination of them which is intended to identify the goods or services of one seller or group
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determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is the first prescription drug for overweight
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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1.) Metabical’s initial focus should be on consumer segmentation. The drug can be targeted towards both men and women; however‚ a focus on women may be more worthwhile. In terms of weight-loss‚ women exhibit more of a desire to change their overall body image‚ and showcase a motivation to eat‚ look‚ and feel healthier. (See Exhibit 3 in Case Book) Metabical’s age demographic segmentation would have a stronger response from the middle 25-34‚ 35-44‚ and 45-54-age sector that is moderately overweight
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individuals are unhappy with their body image. Many are looking to lose weight but don ’t know how to go about it (where to start‚ who to turn to‚ what will work for them). There are different motivations for losing weight (e.g. to look better‚ feel better‚ become more healthy‚ etc.). The decision making process under the hierarchy of effects model in this situation is feel‚ think‚ do. The decision to pursue a some weight loss strategy begins with the feeling that they are not happy in their current
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ScienceAsia 27 (2001) : 271-278 Demand Forecasting and Production Planning for Highly Seasonal Demand Situations: Case Study of a Pressure Container Factory Pisal Yenradeea‚*‚ Anulark Pinnoib and Amnaj Charoenthavornyingb a Industrial Engineering Program‚ Sirindhorn International Institute of Technology‚ Thammasat University‚ Patumtani 12121‚ Thailand. b Industrial Systems Engineering Program‚ School of Advanced Technologies‚ Asian Institute of Technology‚ P.O. Box 4‚ Klong Luang‚ Patumtani
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