Case Forecasting Beer Demand at Anadolu Efes Murat Köksalan Department of Industrial Engineering‚ Middle East Technical University‚ Ankara 06531‚ Turkey koksalan@ie.metu.edu.tr Selin Özpeynirci ˙ ˙ Department of Industrial Systems Engineering‚ Izmir University of Economics‚ Izmir 35330‚ Turkey‚ selin.ozpeynirci@ieu.edu.tr Haldun Süral Department of Industrial Engineering‚ Middle East Technical University‚ Ankara 06531‚ Turkey sural@ie.metu.edu.tr Key words: forecasting; regression
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PEPSICO‚ INC. Custom Supply-Chain Planning Solution Enables PepsiCo to Optimize Manufacturing and Distribution against Seasonal Sales Demand PEPSICO BUSINESS NEEDS AND CHALLENGES PepsiCo approached PCA‚ seeking improvements to how they managed their supply-chain planning and forecasting operations — their ability to optimize manufacturing‚ distribution and warehousing of hundreds of different beverage products and snack foods against seasonal sales projections across European‚ Middle East and
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Demand Estimation Demand Curve Estimation ■ Simple Linear Demand Curves ■ The best estimation method balances marginal costs and marginal benefits. ■ Simple linear relations are useful for demand estimation. ■ Using Simple Linear Demand Curves ■ Straight-line relations give useful approximations. Identification Problem ■ Changing Nature of Demand Relations ■ Demand relations are dynamic. ■ Interplay of Supply and Demand ■ Economic
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Although demand forecasting is usually the responsibility of the sales and/or marketing functions‚ it is a very important input into the capacity planning and control decision‚ and so is of interest to operations managers. After all‚ without an estimate of future demand it is not possible to plan effectively for future events‚ only to react to them. It is therefore important to understand the basis and rationale for these demand forecasts. As far as capacity planning and control is concerned‚ there
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Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss‚ which was the first and only prescription drug to obtain FDA approval. The drug was developed to help aid people in the overweight segment to lose 10 to 30 pounds. Barbara Printup is the marketing director in charge of selecting a price for the new prescription drug. In a study CSP did with Metabical‚ people with a body mass index (BMI) of 28 to 30 had an average weight loss of 26 pounds over a
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Demand forecasting is one of the most important tools of production and operation management of a company. 1. The objective of demand forecasting is to forecast the sales of the company in future and it helps the company in budgeting it’s sales and to determine the resources which the company will require to fulfill that demand. 2. Forecasting demand method can also help the companies to avoid oversupply and undersupply of the products 3. This also helps the company in inventory management and lowers
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Schedule for Key Marketing Communication Activities 4.4 Promotional Strategies 4.4.1 Advertising Strategies 4.4.2 Promotion and Public Relations 4.4.3 Sales Force 4.4.4 Comprehensive Support Program 4.5 Product Strategies 4.6 Distribution Strategies 4.7 Pricing Strategies 4.7.1 Potential Customer 4.7.2 Sales Forecast 4.7.3 Return on Investment (ROI) Conclusion 4.0 5.0 1 1.0 INTRODUCTION Cambridge Science Pharmaceuticals (CSP) was an International health care company with a focus on developing
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What pricing strategy approaches would you suggest PrintUp explore?What are the advantages and disadvantages of each strategy ?What price should you recommend? What pricing strategy approaches would you suggest Printup explore?What are the advantages and disadvantages of each strategy? Comparacion con la competencia: Ventaja: los precios al estar ya fijados sirven como punto de referencia para fijar los precios propios Desventaja: El producto seria similar al de la competencia por parte
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Two Different Ways Of Weight Loss Millions of people around the globe have been taking the risks of reducing body fat by undergoing surgery while others prefer to burn calories the natural way. Before you consider undergoing a valuable procedure that has‚ no set security people should try to lose weight naturally. Many surgeons have become popular for satisfying their clients while many manufacturing companies have introduced new products for weight loss. In the past thirty years‚ obesity in
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Advertisements for weight loss are everywhere‚ but are they helpful or manipulative? According to the Federal Trade Commission‚ the only thing being lost in weight loss advertisements is money‚ not weight. With weight loss ads preying on the insecurities of a targeted overweight audience‚ they abuse the innocence of the viewer by influencing them with displays of skinny models. Weight loss ads use sex appeal to manipulate the audience through the usage of healthy food to appeal to the overweight
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