marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product‚ the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix‚ the company will also have to take into account the competitor’s products. Types of product There are several types of products involved in different
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474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key to the success
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ScienceAsia 27 (2001) : 271-278 Demand Forecasting and Production Planning for Highly Seasonal Demand Situations: Case Study of a Pressure Container Factory Pisal Yenradeea‚*‚ Anulark Pinnoib and Amnaj Charoenthavornyingb a Industrial Engineering Program‚ Sirindhorn International Institute of Technology‚ Thammasat University‚ Patumtani 12121‚ Thailand. b Industrial Systems Engineering Program‚ School of Advanced Technologies‚ Asian Institute of Technology‚ P.O. Box 4‚ Klong Luang‚ Patumtani
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Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing Management Indiana Wesleyan Instructor: Janis McFaul June 27‚ 2011 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper‚ I certify that I have not cheated or plagiarized in the process of completing
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affecting pricing decision Kia Optima is one type of the oligopolistic competition market. It dominated by a small number of sellers‚ each seller is likely to be aware of the actions of the others. The prices might be uniform or not uniform to buyers. The price can be different at different places due to the reason of labor‚ resources‚ and taxes. Besides‚ there are few competitors include Toyota‚ Honda‚ and Hyundai. New Product Pricing Strategies Normally when company bringing out a new product‚ they
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Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi‚ Mark Speece |The Authors | Pinya Silayoi‚ Department of Packaging Technology‚ Faculty of Agro-Industry‚ Kasetsart University‚ Bangkok‚ Thailand Mark Speece‚ School of Management‚ Asian Institute of Technology and Graduate School‚ Bangkok
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When you are looking at the types of weight loss out there‚ the choices seem a bit staggering. Luckily we can help‚ we’ve narrowed it down to a field of three. Here are three of the top rated weight loss programs: 1) Weight Watchers: Weight Watchers is one of the easiest weight loss programs to follow. No food is off-limits‚ as this program inspires you make healthier food choices and balance the intake of indulgence foods. This is a three-part program that allows you to choose the best option
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individuals are unhappy with their body image. Many are looking to lose weight but don ’t know how to go about it (where to start‚ who to turn to‚ what will work for them). There are different motivations for losing weight (e.g. to look better‚ feel better‚ become more healthy‚ etc.). The decision making process under the hierarchy of effects model in this situation is feel‚ think‚ do. The decision to pursue a some weight loss strategy begins with the feeling that they are not happy in their current
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B Problem Statement Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is
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women may be more worthwhile. In terms of weight-loss‚ women exhibit more of a desire to change their overall body image‚ and showcase a motivation to eat‚ look‚ and feel healthier. (See Exhibit 3 in Case Book) Metabical’s age demographic segmentation would have a stronger response from the middle 25-34‚ 35-44‚ and 45-54-age sector that is moderately overweight (BMI of 25-30). These age brackets more likely have the financial means to purchase such a product‚ visit a physician for an annual physical
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