Stoop Student number: 5877431 MSc Business Studies/Business Administration – Marketing Track University of Amsterdam (UvA) Date of submission: 23-10-2014 Case questions 1. What challenges does Thomas Schmall face upon becoming CEO of Volkswagen do Brasil (VWB)? 2. Describe VWB’s new strategy and comment on it in terms of quality of strategic thinking. 3. Does the strategy map (Exhibit 4) and the Balanced Scorecard (Exhibit 5) help Schmall and Senn implement the new strategy? What are the strengths
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would you evaluate the School House business model? Ms. Weeks was a Greensboro girl who came to Duke with an interest in fashion and concern for exploited workers in the third world sweat shops which produce much of the world’s clothing. She managed to obtain a Fulbright Scholarship to study in Sri Lanka‚ a small country 10‚000 miles away which was trying to brand itself as a source of clothing that was produced ethically. To make a long story short‚ Ms. Weeks founded School House and launched a factory
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submission based on the only article by that title I was able to locate from the Harvard Business Review. Article Summary: In the article “It’s not “unprofessional” to gossip at work” published for Idea Watch’s Defend Your Research series for the Harvard Business Review‚ Giuseppe “Joe” Labianca defended the research findings he achieved in a study of a branch of a U.S. company regarding gossip. Labianca conducted this study with the cooperation and assistance of two (2) doctoral candidates in management;
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IDEO Product Development: Case Analysis The FAB 5 February 28‚ 2013 Adedeji Akindele-Alo Lexi Artrip Elizabeth Lowder Morrell Turner Jessica Wright PROBLEM DEFINITION The ideas of IDEO and Handspring were different from one another in terms of development and time frame. Additionally‚ IDEO was working on products directly competitive to one another with the projects assigned by 3com and Handspring. The primary issue in the IDEO Product Development case is the question of whether
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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investigation into Business Case Date: May 02‚ 2013 Acquainted with your Business situation. I see a few problems within your business. One of the problems is changes in economic environment‚ which lead to conflict between stakeholders. The other problem is change of business structure. A success factor for any business is to analyse and understand the external environment in which it operates. Understanding of different types of stakeholders within business is essential too. To analyse business situation
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SAE220 Business and legal studies Lesson 6 Overview 2 Revision § Recap of week 5 and homework 5 § Business Functions: Human Resources § Cash Flow‚ Profit & Loss‚ Balance Sheet § plans and Projections § Sales forecasting § Book keeping and account management § Calculating staffing costs § Homework 6 revision 4 Business Plan – Introduction § Exercise 1 § Seminar presentations § Publicity and PR | Gabriel / Wadah § Direct Marketing | Jack / Nour § Advertising
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there were approximately 44‚000 deaths related to drug related overdoses. Approximately 16‚000 of those deaths were caused by drug overdoses attributed to prescription pain-medications‚ such as Vicodin‚ hydrocodone‚ and OxyContin (Volkow‚ 2016). Because of this‚ the Drug Enforcement Administration (DEA) stepped in‚ and implemented new regulations that would limit the availability of prescription pain medication (Cherny‚ 2010; Satel‚ 2004). The new regulations restrict the amount of pain-medications
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Weight Watchers International‚ Inc. A Case Study The History of Weight Watchers International‚ Inc. Weight Watchers International‚ Inc. was founded in 1961 by Jean Nidetch‚ who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar‚ but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with
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Case study number 1 Question 1: Which company orientation (product‚ production‚ selling or market) can best describe McDonald’s activities? What makes you think so? In the case of McDonald’s activities the company orientation is selling and I will explain why. In first I’ll explain what is the selling orientation‚ and in second why it’s the McDonald orientation. If we look at the definition in the book “Marketing Management” the selling philosophy or orientation is “a focus on making sales
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