1.) Metabical’s initial focus should be on consumer segmentation. The drug can be targeted towards both men and women; however‚ a focus on women may be more worthwhile. In terms of weight-loss‚ women exhibit more of a desire to change their overall body image‚ and showcase a motivation to eat‚ look‚ and feel healthier. (See Exhibit 3 in Case Book) Metabical’s age demographic segmentation would have a stronger response from the middle 25-34‚ 35-44‚ and 45-54-age sector that is moderately overweight
Premium Obesity Weight loss Medical prescription
global sales. It has extensive experience bringing drugs to market including its most profitable drug‚ Zimistat. Metabical‚ is CSP’s new weight loss drug that is being brought to market by CSP and is targeted to individuals categorized as overweight (BMIs 25-30). Metabical is the culmination of 10 years and $400 million dollars in R&D and is uniquely positioned as the only prescription weight loss pill to target the overweight population. This drug‚ if targeted to the correct consumers should be able
Premium Obesity Weight loss Medicine
ScienceAsia 27 (2001) : 271-278 Demand Forecasting and Production Planning for Highly Seasonal Demand Situations: Case Study of a Pressure Container Factory Pisal Yenradeea‚*‚ Anulark Pinnoib and Amnaj Charoenthavornyingb a Industrial Engineering Program‚ Sirindhorn International Institute of Technology‚ Thammasat University‚ Patumtani 12121‚ Thailand. b Industrial Systems Engineering Program‚ School of Advanced Technologies‚ Asian Institute of Technology‚ P.O. Box 4‚ Klong Luang‚ Patumtani
Premium Forecasting Planning Inventory
Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
Premium Obesity Food and Drug Administration Marketing
The current demand forecasting method is based on qualitative techniques more than quantitative ones. If the forecast is not accurate‚ the company would carry both inventory and stock out costs. It might lose customers due to shortage of supply or carry additional holding costs due to excess production. If the actual demand doesn’t match the forecast ones‚ and the forecast was too high‚ this will result in high inventories‚ obsolescence‚ asset disposals‚ and increased carrying costs. When a forecast
Premium Regression analysis Forecasting Time series analysis
WEIGHT LOSS DIET for 7 days (Tested by corporates) This program was developed in conjunction with the grant from the US Department of Agriculture and the Food and Drug Administration. It was field tested at the Johns Hopkins Research Centre and was approved for distribution by the Board of Directors of General Motors Corporation at a general meeting on August 15‚ 1995. This Program is designed for a target weight loss of 5 - 6 Kgs per week. It will also improve your attitude and emotions because
Premium Nutrition Fruit Coffee
signature. Student’s signature: Jessica Johnson Choosing a proper weight loss method for a healthier lifestyle In today’s society many people are fixated on various weight loss methods. There are so many different methods to choose from. These choices range from extreme workout methods‚ such as the popular PX90‚ to interactive video games‚ such as the Nintendo WII fitness. Many people go to such extremes to lose weight that they cause more damage to their bodies. It is important to maintain
Premium Obesity Weight loss Nutrition
Weight Loss Different Methods for Weight Loss Alicia‚ Nicollette and Kenneth Abstract There are many different reasons why people choose different weight loss methods. Health reasons‚ higher self-esteem and satisfaction with physical image are just to name a few. There are a few different methods one can go about achieving any weight loss goal. . Different Methods of Weight Loss The most common and safest option in weight loss is diet and exercise. This option is the most difficult
Free Weight loss Nutrition Obesity
Benefits of Weight Loss Within the last few years some science has emerged that suggests exercise won’t help a person lose weight. In a 2009 Time Magazine article titled‚ “Why exercise won’t make you thin‚” author John Cloud makes an argument that exercise is a waste of time for dieters. Not only do I disagree with this hypothesis‚ I believe I’m living proof that exercise can help a person lose weight. I will show that there is scientific evidence that proves exercise promotes weight loss‚ that exercise
Premium Physical exercise Obesity Adipose tissue
ways to lose the weight. People started looking for the “quick” fix instead of practicing the basic rules of diet and exercise. Most of the quick fixes to lose the extra weight and body fat fall short of expectations‚ and it can lead people to look elsewhere for a way to be thinner. It’s been seen within the last decade that people will go through extreme processes and treatments to be healthier. Phentermine and Gastric Band are two of the most extreme methods of losing weight with outstanding
Premium Obesity