MARKETING MANAGEMENT 5. Branding‚ Labeling‚ Packaging & Pricing Brand What is a Brand? A Brand is a name‚ term‚ symbol or design to identify the goods or services and to differentiate them from those of the competitors. Effect – A Brand identifies the product for the buyer. A seller can earn the goodwill and have the patronage repeated. Brand – A name‚ term‚ sign‚ symbol or design or a combination of them which is intended to identify the goods or services of one seller or group
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Schedule for Key Marketing Communication Activities 4.4 Promotional Strategies 4.4.1 Advertising Strategies 4.4.2 Promotion and Public Relations 4.4.3 Sales Force 4.4.4 Comprehensive Support Program 4.5 Product Strategies 4.6 Distribution Strategies 4.7 Pricing Strategies 4.7.1 Potential Customer 4.7.2 Sales Forecast 4.7.3 Return on Investment (ROI) Conclusion 4.0 5.0 1 1.0 INTRODUCTION Cambridge Science Pharmaceuticals (CSP) was an International health care company with a focus on developing
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ScienceAsia 27 (2001) : 271-278 Demand Forecasting and Production Planning for Highly Seasonal Demand Situations: Case Study of a Pressure Container Factory Pisal Yenradeea‚*‚ Anulark Pinnoib and Amnaj Charoenthavornyingb a Industrial Engineering Program‚ Sirindhorn International Institute of Technology‚ Thammasat University‚ Patumtani 12121‚ Thailand. b Industrial Systems Engineering Program‚ School of Advanced Technologies‚ Asian Institute of Technology‚ P.O. Box 4‚ Klong Luang‚ Patumtani
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Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss‚ which was the first and only prescription drug to obtain FDA approval. The drug was developed to help aid people in the overweight segment to lose 10 to 30 pounds. Barbara Printup is the marketing director in charge of selecting a price for the new prescription drug. In a study CSP did with Metabical‚ people with a body mass index (BMI) of 28 to 30 had an average weight loss of 26 pounds over a
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The problems and solutions of packaging and waste I. Introduction "In 2008‚ an estimated 10.7 million metric tons of packaging waste disposed of in the UK (department of environment‚ food and rural affairs‚ 2008.( If this continues‚ the environmental impact could be catastrophic"( Wittenberg‚ 2009‚ p. 101). The purpose of this paper is to analyze the problems and solutions of packaging and waste. According to Hopewell at all (2009). He mentions that plastics are cheap‚ not dense and tough
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272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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The current demand forecasting method is based on qualitative techniques more than quantitative ones. If the forecast is not accurate‚ the company would carry both inventory and stock out costs. It might lose customers due to shortage of supply or carry additional holding costs due to excess production. If the actual demand doesn’t match the forecast ones‚ and the forecast was too high‚ this will result in high inventories‚ obsolescence‚ asset disposals‚ and increased carrying costs. When a forecast
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following factors: * forecasting future demand and container usage * managing inventory and tracking the flow of containers * planning distribution capacity * creating the shipping schedule * managing supply chains ESM managers can enhance forecast accuracy by integrating the variable causal factors in the operational forecasting. Collaboration and accurate data collection is a must in current chemical industry for relevant prediction of future demand. Supply chain model and
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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Assignment 1 "Making Decisions Based on Demand and Forecasting" Domino’s Pizza is considering entering the marketplace in your community. Conduct research about the demographics of your community‚ for example the population size and average income per household‚ and other independent variables‚ such as price of pizza and price of soda‚ for this assignment. By conducting a demand analysis and forecast for pizza‚ you will be able to make a decision whether Domino’s should establish a presence in
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